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INTRODUCING APERINI…ALDI’S ANSWER TO THE TRENDY ITALIAN APERITIF AND IT’S HALF THE PRICE OF APEROL
16 Mar 2018


  • Aldi’s Aperini Italian Aperitif is just £6.99 - 56% cheaper than Aperol[1]
  • Teamed with soda and Aldi’s best-selling Belletti Prosecco Spumante DOC to create the fashionable Italian spritz cocktail, customers can save 54%[2]
  • Available in stores from Tuesday 20th March
 
 

Fans of an Italian Aperitif spritz cocktail should look no further than Aldi this spring, as the supermarket launches its Aperini Italian Aperitif, and at just £6.99, it’s half the price of Aperol.
Donned ‘Own Brand Spirits Range of the Year’ at the International Spirits Challenge, Aldi’s impressive spirits range has gone from strength to strength, winning over 70 medals in international competitions last year. This latest addition comes at a time when fashionistas’ favourite ‘Italian Spritz’ cocktail, made with Prosecco and a splash of soda, is more popular than ever.
Boasting Instagram-worthy orange liquid and infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices, Aldi’s great-value Aperol alternative is expected to be a huge hit with customers.
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi says: “Not only is our Aperini Italian Aperitif perfectly on-trend, it’s also in keeping with our commitment to providing our customers with products of incredible quality and at the best possible price.
 
 
“With customers planning spring get-togethers, we were keen to extend our spirits offering by introducing a perfect alternative for creating the popular spritz drink. It’s equally delicious served over ice with a fresh fruit garnish and a sprig of mint.”
Shoppers can choose from Aldi’s Puca Del Poggio (£4.99), best-selling Belletti Prosecco Spumante DOC (£5.99), the aromatic and eco-friendly Organic Prosecco (£7.99), or the show-stopping Prosecco Superiore DOCG Magnum (£12.99) to pair with the aperitif and perfect the ultimate drink of the season.
The Aperini Italian Aperitif priced at £6.99 is available in stores nationwide from the 20th March.
 
 
[1] Aperol RRP £16.00 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99
[2] Waitrose Aperol RRP £16.00 plus Waitrose NV, Glera, Italian, Prosecco 75cl £7.99 (www.waitrose.com)/ Aldi’s Aperini Italian Aperitif RRP £6.99 plus Aldi Belletti Prosecco DOC £5.99

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