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THAT’S THE SPIRIT! ALDI’S OWN LABEL SPIRITS SCOOP NINE MEDALS AT INTERNATIONAL AWARDS
04 Apr 2018


  • Aldi’s own label Oliver Cromwell London Dry Gin named one of the best in the world, beating rivals up to 2.5 times the price
  • Trumps brands such as Sipsmith, Gordon’s and Beefeater Gin at the International Spirits Challenge
  • Awards come at a time when UK sales of gin have increased by 27%[1]
 
(3rd April 2018) Supermarket Aldi has been awarded nine accolades at the world renowned International Spirits Challenge (ISC), including a coveted gold medal for its popular Oliver Cromwell London Dry Gin (£9.99), beating off stiff competition from bottles costing up to 2.5 times the price, including Sipsmith.
 
Both of Aldi’s own label gins underwent a series of rigorous taste tests as part of the judging process, beating well-known brands including Gordon’s and Beefeater Gin. The Oliver Cromwell London Dry Gin 70cl, priced at just £9.99, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months, as well as the Good Housekeeping Institute’s seal of approval. Aldi’s upmarket Topaz Premium Gin (£13.99) also took home a silver medal.
 
The awards come at a time when the UK’s love for gin is seemingly unstoppable. Figures indicate that sales of the popular botanical-based drink rose by 27% in the UK last year, resulting in an extra 51 million bottles sold nationally1.
 
 
The supermarket’s gins weren’t the only spirits to be celebrated at the awards. Aldi’s own-label Italian Aperitif, Aperini (£6.99), infused with perfectly balanced orange, rhubarb, vanilla and an abundance of herbs and spices also took home a bronze medal, whilst Aldi’s much-loved Specially Selected Crème de Cassis (£6.99) continued its winning streak, also picking up a sought-after gold accolade.
 
 
 Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: “We’re particularly thrilled that our own-label Oliver Cromwell London Dry Gin, and Topaz Premium Gin have been successful at yet another international competition - it’s always a proud moment when a distinguished awarding body recognises our own-label range. Not only is it a great  indication of the work we put in to sourcing great tasting spirits for Aldi shoppers, the wins are a testament to the excellent quality and great-value of both gins.” 
 
An International Spirits Challenge spokesperson said: “Aldi currently holds the ISC’s title of “Supermarket Own Branded Spirits Range of the Year”, owing to its range being the best supermarket drinks performers in last year’s competition, so we were delighted to see more products return this year. Receiving a gold medal is a fantastic achievement, and a testament to the quality of the spirits entered.”
 
These accolades for Aldi’s trophy cabinet mark an excellent start to the year, following on from a fantastic 2017, when it became the UK's fifth biggest supermarket, and collected more than 70 awards for its spirits range alone, including the Spirits Buying Team of the Year accolade at the International Wine & Spirits Competition.
 
The full list of Aldi’s ISC award-winning spirits is as follows:
  • Oliver Cromwell London Dry Gin £9.99– Gold
  • Specially Selected Crème de Cassis £6.99 – Gold
  • Topaz Blue Premium Gin £13.99 – Silver
  • Specially Selected Irish Cream Liqueur £6.99 – Silver
  • Bellucci Amaretto £4.69 – Bronze
  • Aperini Italian Aperitif £6.99 – Bronze
 
The Following products are only available in Scotland:
  • Eden Mill St. Andrews Botanical Project Traditional Batch Gin £19.99 - Bronze
  • Eden Mill St. Andrews Botanical Project Chilli & Ginger Gin £19.99 - Bronze
Eden Mill St. Andrews Botanical Project Blueberry & Vanilla Gin £19.99 - Bronze
 
[1] WSTA (Wine and Spirit Trade Association) spirits report 2017

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