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RAISE A GLASS OF ROSÉ TO THE BANK HOLIDAY WEEKEND
04 May 2018


With weather forecasts predicting a hot and sunny bank holiday weekend, Aldi has ensured its shelves are stocked full of its bumper rosé wine collection - to help the UK celebrate an extra day off work in the sunshine.
 
When the sun last had its hat on, two weeks ago, the supermarket saw sales of its rosé collection soar – with sales of the Belletti Rosé-Spumate (£5.79) growing by a whopping 67%, and over 4,000 bottles sold in one day alone.
 
Whether it’s a BBQ, family party or even a drink alfresco with friends, Aldi has a quality and great value rosé for every occasion, including the excellently priced Sandara Frizzante Rosé (£3.99), a refreshing 5.5% ABV light sparkling rosé.
 
Julie Ashfield, Joint Managing Director of Corporate Buying, Aldi comments: “The rosé wine trend shows no sign of slowing down, so we are delighted to be able to offer a range that has something to suit all tastes and budgets from a new vintage of our celebrated Côtes de Provence to our great-value Toro Loco Rosé.
 
-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print
 
Appendix 1:
Belleti Rose Sales Stats
Belletti Rosé Spumante - 64155
From   POS %Sold
16/04/2018 Mon 1,241 52.83
17/04/2018 Tue 1,184 17.46
18/04/2018 Wed 1,524 25.24
19/04/2018 Thu 2,451 37.21
20/04/2018 Fri 4,116 55.24
21/04/2018 Sat 3,654 67.33
22/04/2018 Sun 1,263 65.11
Total   15,433 65.11
 
 
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
  • Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
  • In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.  
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
View our 'Notes to Editor'