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ALDI’S ‘TOMAHAWK’ STEAK RETURNS IN TIME FOR THE MAY BANK HOLIDAY
04 May 2018


Back by popular demand, supermarket Aldi has re-launched its sell-out Tomahawk steak just in time for the bank holiday.

Weighing in at an average of 1.3kg, the 14-day matured British ribeye steak costs just £12.99, making it up to 52%* cheaper than the Waitrose equivalent. The mouth-watering cut is available in stores across the UK from Thursday 3rd May, but you’ll have to be quick, as with all Specialbuys, once it’s gone it’s gone!   

Great for sharing, Aldi’s melt-in-the-mouth Tomahawk steak is made with 100% British beef and is best served pan seared and rested for 15 minutes.  If you want to add some colour to the plate, try serving with this perfect potato and avocado salad.

And that’s not all, Aldi also have their Wagyu Beef Burgers (£3.49, 340g) and Bad Dogz Chilli Cheese Sausages (£1.99, 400g) in store this week, perfect for throwing on the BBQ with some friends this bank holiday.
 
If there’s still room for dessert, pick up items from Aldi’s Super Six, and whip up a delicious fruit salad:
  • Easy Peelers – 89p
  • Pears – 89p
  • Lemons – 49p
  • Grapes – 49p
  • Coconut – 49p
  • Golden Delicious Apples– 89p
 
Did you know? All of Aldi’s everyday fresh meats are 100% British and Red Tractor Assured.
-ENDS-
* https://www.waitrose.com/ecom/products/beef-tomahawk/724169-498040-498041?gclid=EAIaIQobChMIst7_-tnI2gIVB7gbCh3jcQOgEAQYASABEgLvBfD_BwE&gclsrc=aw.ds&dclid=COfn0fzZyNoCFRYy0wod1g0KsA
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com
 
Notes to editors:
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 25th March, Aldi grew sales by 10.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
  • Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
  • In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
View our 'Notes to Editor'