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ALDI MAMIA BABY FOOD FIT FOR ROYALTY… BUT, WITHOUT THE ROYAL PRICE TAG
04 May 2018


 
ALDI MAMIA BABY FOOD FIT FOR ROYALTY… BUT, WITHOUT THE ROYAL PRICE TAG
 
With 64% of parents admitting they weren’t prepared for the expense of a child,[i] it’s no surprise that mums and dads are always on the hunt for the best deals. And when it comes to essentials, baby food is a cost that can really add up!
 
With Aldi Mamia, you can ensure you’re getting the best quality, award-winning food for your baby at an unbeatable price. By simply switching from Ella’s Kitchen - where Stage 1 pouches cost £1.10, to Aldi Mamia’s 100% Organic food pouches which are only 52p - parents can save up to 58p per pouch![ii] Based on your tot consuming two pouches a day, that’s a whopping £422.24 saved per year![iii] And, with a range of delicious flavours from Apple & Sweet Potato with Butternut Squash to Chicken & Vegetable Casserole there’ll be no risk of tea time tantrums.
 
What’s more, Aldi Mamia’s food range doesn’t just come with a great price tag, it’s recently beaten all competitors, including brand leaders Ella’s Kitchen and Organix, to be named Mother & Baby Awards 2018 Best Baby Food Range. The range has also won the Loved by Parents Awards 2017 Best Organic Baby Food Range, and scooped Gold at the Made for Mums Awards 2018 for Mamia Apple & Pear Fruit Pots (£0.99).
 
-ENDS-
 
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.
 
 
 
References:
1http://www.madeformums.com/baby/whats-the-real-cost-of-having-a-baby/35157.html
2 Ella’s Kitchen Organic Carrots, Apples and Parsnips – stage 1 baby food (120g) - £1.10 compared to Aldi Mamia’s Apples, Carrots and Parsnips Stage 1 (120g) - £0.52
3 Ella’s Kitchen:          £1.10 x 2 = £2.20 per day
£2.20 x 7 = £15.40 per week
£15.40 x 4 = £61.60 per month
£15.40 x 52 = £800.80 per year
 
Aldi Mamia:                   £0.52 x 2 = £1.04 per day
                                                £1.04 x 7 = £7.28 per week
                                                £7.28 x 4 = £29.12 per month
                                                £7.28 x 52 = £378.56 per year
 
£800.80 - £378.56 = £422.24 saving per year
£61.60 - £29.12 = £32.48 saving per month
£15.40 - £7.28 = £8.12 saving per week
 

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