Back to Full List Press Releases

READY - STEADY - MUD! Aldi Unveils NEW Mud Kitchen
11 May 2018


  • A recipe for fun when your little one’s playing outside
  • At just £49.99, Aldi’s Mud Kitchen is a fraction of the price against leading models
  • Available exclusively online, at https://www.aldi.co.uk/c/specialbuys/toys, from Sunday 20th May 
Help kids discover the benefits of true outdoor play with Aldi’s new Mud Kitchen. Designed to inspire imagination, creativity and role-play, mud kitchens provide an immersive, multi-sensory experience.
Available exclusively online at www.aldi.co.uk from 20th May, for just £49.99, parents can save nearly 90% against leading models with Aldi’s Mud Kitchen, but shoppers will have to be quick, as with all Specialbuys, once they’re gone, they’re gone![1]
Little ones can let their imaginations run wild as they embark on a culinary adventure, whipping up everything from mouth-watering mud pies to smooth slug shakes. Complete with two sinks and two hobs, there is enough space for the whole family to get involved in the fun.
Featuring a chalk board to write the menu on, and pegs to hang utensils, Aldi’s Mud Kitchen (£49.99) helps to teach children to tidy up and hang items in their rightful places – a skill they can transfer when they are back inside!
Cooking not their thing? Mini gardeners can also keep their green fingers busy with the plant pots that slot into the Flower Garden shelf. Whether it’s growing ‘herbs’ to add to dishes, or ‘flowers’ to brighten up the kitchen, there’s plenty of things to explore.
  
 
Julie Ashfield, Joint Managing Director of Corporate Buying, comments: “The addition of our Mud Kitchen to our Specialbuys range is one we are all excited about. We know children want to  get out and explore, and our Mud Kitchen lets them do just that. We’re encouraging outdoor play and experiences throughout the warmer months.”
 
Product description Price
MUD KITCHEN £49.99
 
-ENDS-
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
[1] 87% saving against similar £410 model from Mud Kitchen (mudkitchen.co.uk)

View our 'Notes to Editor'