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SIP SIP HOORAY – ALDI STOCKS UP ON PROSECCO AHEAD OF THE ROYAL WEDDING
18 May 2018


As the nation prepares to celebrate the Royal Wedding, Supermarket Aldi is stocking its shelves in preparation for an expected 50% increase in fizz sales, as shoppers pick up a bottle to toast to the happy couple.
 
What’s more, those looking for the perfect tipple will be able to enjoy a bottle of Aldi’s award-winning Belletti Prosecco Spumante DOC for just £4.99 from Thursday.
 
The bargain bottle will sit alongside Aldi’s range of great value sparkling wines, including the award-winning Prosecco Surperiore DOCG (£7.99), Organic Prosecco (£7.99), and the highly acclaimed Veuve Monsigny Champagne Brut (£10.99).
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, comments: "When it comes to choosing an all-important bottle of bubbly to celebrate this special weekend, we’re proud to be able to offer our customers great-value products without compromising on quality.
“As well as offering our incredible range of award-winning sparkling wine and champagne every day, we have reduced our best-selling Belletti Prosecco Spumante DOC to just under £5 ahead of the weekend, which is sure to be a hit with shoppers.”
Aldi’s Full range is available to buy now in stores and online can be dedicated wedding wine advice site - helping shoppers create a day fit for royalty, without the premium price tag www.aldi.co.uk/wedding-wines
 
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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
 
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
  • Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
  • In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.  
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
 
 
View our 'Notes to Editor'