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ALDI KICKSTARTS SUMMER WITH BIG WINS ON PRICE AND QUALITY!
11 May 2018


  • Supermarket’s own-label range wins 35 awards, more than any other retailer
  • Latest Grocer 33 price comparison survey confirms that Aldi remains the UK’s lowest-priced supermarket
 
Aldi has once again triumphed at the prestigious Grocer Own Label Awards, taking home 35 awards in recognition of its great quality and affordable own-label range, winning more awards than any other retailer and beating competition from Tesco, Morrisons, Lidl and Asda.
 
Overall, Aldi – which was also once again named as the UK’s lowest-priced supermarket – took home wins for a wide range of products including 18 from Aldi’s Specially Selected range, showing that great quality, award-winning food, doesn’t have to cost the earth.
 
The Grocer Own Label Awards boasts a rigorous judging process over a period of months that combines testing from both consumers and expert judges. This year, Aldi had 110 shortlisted products, more than any other retailer at the awards, and even beating its own record from 2017.
 
Award-winning products include Aldi’s Specially Selected Treacle Glazed Back Bacon which was awarded Category Champion and Innovation Winner and praised by the judges for its “sweet taste and excellent quality” and the Specially Selected Mature Blue Stilton which scored close to maximum points thanks to its “creamy texture” and “excellent value”. Other highlights include the retailer’s Goji & Cranberry Quinoa Bar, Kalettes, Specially Selected Blue Eggs and Fish Sushi Selection. 
 
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “Throughout the year, hours of dedication and hard work are put into curating and developing our own-label range, and to have this acknowledged by industry experts makes it all worthwhile. It’s our philosophy to offer our customers only the best quality products at unbeatable prices and we’re so proud to be recognised for both.”
 
The awards winners were announced on the same day that Aldi was once again confirmed as the lowest-priced supermarket in the UK after beating the Big Four supermarkets and Waitrose in the Grocer’s well-respected G33 survey.
 
Aldi has been confirmed as the lowest-priced supermarket every time it has been featured in the survey, which compares the prices of a basket of 33 products. On this occasion, the average basket price was found to be 20% more expensive at the Big Four supermarkets than at Aldi.
 
For more information about Aldi’s award-winning range, please visit www.aldi.co.uk.
 
ENDS
List of Aldi winning products for reference:
 
Category Champion (21):
  • Aldi Specially Selected Treacle Glazed Back Bacon
  • Aldi Specially Selected Aberdeen Angus Sirloin Steak
  • Aldi Specially Selected Mature Blue Stilton
  • Aldi Traditional White Bloomer
  • Aldi Aberdeen Angus Picanha Beef Burgers
  • Aldi Quinoa Bar – Goji and Cranberry
  • Aldi Specially Selected Macaroni Cheese with Pancetta
  • Aldi Gourmet Sea Salted Savoury Crackers
  • Aldi Moroccan Houmous
  • Aldi Soy, Chilli & Ginger Dressing
  • Aldi Kalettes
  • Aldi Specially Selected Caramelised Red Onion & Balsamic Vinegar Chutney
  • Aldi Butterflied Lamb Leg
  • Aldi Specially Selected Italian Ham, Portobello Mushroom & Mascarpone Sourdough Pizza
  • Aldi Specially Selected Melt in the Middle Salmon Fishcakes
  • Aldi Fish Sushi Selection
  • Aldi Specially Selected Pork, Bacon & West Country Cheddar Sausage Rolls
  • Aldi Specially Selected Black Treacle & Stout Ham
  • Aldi Specially Selected Chicken Mulligatawny Soup
  • Aldi Pickled Whole Baby Beetroot
  • Aldi Specially Selected Lemon Curd Farmhouse Yogurt
Innovation (14):
  • Aldi Specially Selected Treacle Glazed Back Bacon
  • Aldi Traditional White Bloomer
  • Aldi Mamia Raspberry Mini Rice Cakes
  • Aldi Specially Selected Tuscan Sausage Toriglioni Bake
  • Aldi Specially Selected Blue Eggs
  • Aldi Moroccan Houmous
  • Aldi Soy, Chilli & Ginger Dressing
  • Aldi Kalettes
  • Aldi Double Chocsticks Peanut Butter
  • Aldi Specially Selected Caprino Verde Pizza
  • Aldi Veggie Burst
  • Aldi Specially Selected Farmhouse Apple, Pork & Cider Pate
  • Aldi Specially Selected Scottish Gingerbread with Candied Orange
  • Aldi Specially Selected Lemon Curd Farmhouse Yogurt
 
Notes to editors:
Aldi is the UK’s fifth largest and fastest growing supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22nd April, Aldi grew sales by 7.7% and has a 7.3% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
  • Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
  • In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards

 
View our 'Notes to Editor'