- Aldi to maintain price paid to its growers and will sell larger punnets at £2.95 per/kg to increase sales.
- Additional volume is the equivalent to more than nine million strawberries.
Aldi, the UK’s lowest-priced supermarket, has bought an additional 112 tonnes of strawberries to support British growers facing a glut due to the later-than-usual start to the season.
The supermarket will sell larger punnets at a market-leading £2.95 per kg across its stores in Wales, Scotland and the north of England, with the berries set to hit the shelves on 7th June. This will be alongside Aldi’s existing punnet sold nationwide (£1.39 - 400g).
The additional orders have helped relieve the pressure on four of the supermarket’s growers facing a surplus of stock, as well as preventing unnecessary food waste. This also follows the agreement Aldi made last week to purchase 700,000 potatoes from a UK supplier that was left with a glut following a bumper crop.
Each grower will be paid the same rate per kg of produce, as Aldi always agrees a fixed price with its growers which is unchanged regardless of promotional activity.
Julie Ashfield, Managing Director of Buying at Aldi UK said: “The recent warm weather has led to our growers needing to harvest a vast amount of their crop much later than usual. We always try to find ways to support them in times like this, while at the same time reducing unnecessary food waste.
“British strawberries are also typically brighter in colour and tastier compared with imported varieties, meaning our customers can enjoy more of the fruit at the best time of the year.”
Aldi recently won Fresh Produce Business of the Year at this week’s FPC Fresh Awards, and was the first supermarket to sign up to the NFU’s Fruit and Veg pledge. It currently sources more than 40 per cent of its fresh produce from British growers, a figure that is higher than the industry average.
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