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29 Jun 2018

Aldi prove they offer taste AND value when it comes to their strawberries this Wimbledon

Did you know that last year’s Wimbledon Champions, Roger Federer and Garbine Muguruza, burned a whopping 1,100 calories between them per hour?1 Playing for a total of 22 hours2,3 across the tournament that’s 24,200 calories burnt in total.
Can you even imagine how many strawberries the Wimbledon champions would need to eat to fuel that – and at what cost? Fortunately, supermarket Aldi have done the maths so you don’t have to!
With the average strawberry containing just 2 calories,4 Roger Federer and Garbine Muguruza would have needed a whopping 12,100 strawberries to power their way through the championship. That’s a lot of strawberries and at Wimbledon prices, (£2.50 for a serving of 10)5 that’s a lot of money too! In fact, it would cost £3,025 to pay for that many strawberries at Wimbledon.6
However, tennis fans will be relieved to discover that Aldi offers fresh British strawberries at just £1.69 for a 400g pack. Meaning our Champions could spend as little as £818 on strawberries to fuel their winning ‘jam slam’!7
Julie Ashfield, Managing Director of Buying, says: “Wimbledon and strawberries go hand-in-hand, and the tournament is a great occasion to enjoy the best British fruit of the season. There’s no denying that Aldi’s fresh British strawberries, pack more than just a punch in the taste department, they are amazing value and quality too. Now that, is something to cheer about.”
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: or visit
  1. Calculated on average 600 calories burned per hour for male weighing 85kg and 500 calories burned per hour for female weighing 73kg; source Harvard Health Publishing
  2. Federer 2017 Wimbledon stats:
  3. Muguruza 2017 Wimbledon stats:
  4. Calories per strawberry:
  5. Cost of strawberries at Wimbledon:
  6. 12,100 / 10 x £2.50 = £3025
  7. 12,100 / 25 x £1.69 = £817.96
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