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18 Jul 2018

  • Aldi named best place to buy wine in international wine competition
  • Supermarket beat off stiff competition from upmarket rivals Waitrose and Marks & Spencer
Supermarket Aldi has been crowned best supermarket at the prestigious International Wine Challenge (IWC) Merchant Awards, announced at the awards ceremony in London last night.

Aldi pipped upmarket rivals Waitrose and Marks & Spencer to the title of ‘Supermarket of the Year’ thanks to its excellence in wine retailing over the last year. The news comes hot off the heels of the supermarket’s recent success at the International Wine & Spirit Competition, where its bestselling Veuve Monsigny Champagne (£10.99) was awarded a coveted Silver Outstanding medal.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Being recognised by the International Wine Challenge, not just for the quality of our wine range, but also for our UK buying team’s hard work is a fantastic achievement.
“At Aldi, we like to keep things simple. We have a concise range of wines on offer, meaning that each bottle, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price – truly earning its place on our shelves.”
Pioneers of innovation in the wine aisle, this year Aldi has launched more new wines than ever before, with over 100 bottles having received international awards already.

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