- New website www.aldi.co.uk selling award-winning wines by the case
- Over 90 wines available online including rosé, sparkling and premium ranges
- 1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store
- Varieties of Aldi’s premium Lot Series now available exclusively online
- Aldi is investing £35m to establish online platform
More than 90 different wines are available at www.aldi.co.uk. These include best sellers from the existing in-store range, and a number of varieties from Aldi’s premium Lot Series, which can only be bought online.
Aldi’s commitment to selling wines of outstanding quality at affordable prices has proven popular with UK consumers.
1 in every 13 bottles of wine purchased in the UK is currently bought in an Aldi store, with Champagne sales even higher at a staggering 1 in every 12 bottles. In addition, more than 10,000 bottles of wine from the retailer’s Exquisite Collection are sold per week, with year on year sales up 33 per cent between 2014 and 2015.
The online launch is part of the retailer’s long-term strategy to make Aldi’s unique combination of award winning quality at everyday low prices available to as many people as possible, particularly those who are not located near a store.
Aldi is investing £35m to establish its eCommerce operation and will expand the service in Q2 to include non-food Specialbuys such as premium cycling wear, electrical items, camping equipment, clothing, gardening and DIY tools.
Matthew Barnes, CEO of Aldi UK, said: “We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation. All of the wines available in our stores are being sold alongside a limited number of online exclusives.
“In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store. Starting with wines is a logical first step for us. It’s a stand-out category for Aldi and often the entry point for customers who haven’t shopped with us before.
“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we’re particularly keen to expand their availability into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”
Aldi currently operates over 630 UK stores and plans to open a further 83 this year. The retailer is on course to reach 1,000 stores by 2022.
Aldi’s online service is available to consumers throughout the UK, with the exception of Northern Ireland.
Free delivery will apply for all orders over £50. For orders under £50, a standard delivery charge of £3.00 is applied. Customers can also collect their orders from over 5,500 Collect+ locations.
View our 'Notes to Editor'
We’re applying our well established Aldi principles of simplicity and efficiency to our new online operation