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GET THE LOW DOWN… ALDI LAUNCHES ZERO PERCENT ALCOHOL WHITE AND ROSÉ SPARKLERS
19 Jul 2018


Supermarket Aldi is responding to increased demand for low and no-alcohol drinks with the launch of two non-alcoholic sparkling wine alternatives - ZeroPointZero Sparking White Brut and Rosé.
 
The non-alcoholic drinks market is growing in the UK – rising by 16% in the past two years[1] - as health-conscious shoppers seek out lower alcohol options. Created using a unique recipe, the ZeroPointZero Sparking White Brut and Rosé bottles provide the same great taste of sparkling wine, without the alcohol.
 
What’s more, both bottles contain only 35 calories per serving - less than half that of a typical sparkling wine - making them the perfect choice for health and wellbeing conscious shoppers. And at the incredible price of only £2.49 each, they are lighter on the purse strings too!
 
 
ZeroPointZero Sparking White Brut (75cl, £2.49)
A great alternative to traditional sparkling wine, ZeroPointZero Sparking White Brut is made with a complex combination of fermented grape juice blended with premium green tea to deliver notes of apple and pear with a pleasing acidity.
 
 
ZeroPointZero Sparkling Rosé (7cl, £2.49)
A refreshing and finely balanced non-alcoholic rosé, boasting delicate notes of soft red fruits and forest floor.
 
 
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “We’re always listening to our customers, to ensure we are providing them with quality, great value products, in line with demand.
 
As the trend towards health and wellbeing continues to grow, we’re delighted to be able to offer our shoppers two delicious no-alcohol alternatives to sparkling wine, so if they are choosing not to drink, they can still toast to any occasion.”
 
The ZeroPointZero Sparking White Brut and Rosé products are now available in store.  
 
 
 
-Ends-
 
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 775 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 17th June, Aldi grew sales by 8.2% and has a 7.4% share of the market (Kantar Worldpanel data).
 
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is currently the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates
  • Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 12th May 2018).
  • In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
 
 
[1] Value growth in last 2 years in the UK, Nielson Scantrack, data to 21/04/18
 

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