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GIN-GLE BELLS, GIN-GLE BELLS…
12 Sep 2018


  • Supermarket Aldi increases gin range to cater to demand in the run up to the festive season
  • 12,500 bottles of gin now fly off the supermarket’s shelves daily - equating to over 500 bottles per hour!
  • Range includes on-trend Gingerbread Gin Liqueur, sold for the first time in UK supermarkets

Supermarket Aldi has announced that it will be increasing its gin offering by 60% this autumn, as the country’s thirst for the spirit continues to grow. Sales of gin have continued to soar this year, with Aldi now seeing a whopping 12,500 bottles fly off the shelves every day.
As part of its biggest gin range yet, the supermarket will be launching its first ever Gingerbread Gin Liqueur (£9.99), available in stores and online from 1st October. The liqueur, characterised by warming notes of ginger, cinnamon, vanilla and orange is best enjoyed with a splash of tonic water or simply served neat over ice.
Providing an innovative alternative to traditional festive tipples left out for Santa, the supermarket’s newest Instagram-worthy spirit is expected to be a hit with shoppers, having been handcrafted using one of the biggest Christmas flavour trends this year – gingerbread.
This isn’t the first time Aldi has introduced an exciting gin liqueur to its collection. As part of its incredibly successful Gin Festival range in July, the supermarket launched a Passionfruit Gin Liqueur (£9.99) – which sold out in just two days.
Gin enthusiasts nationwide will be pleased to hear that the Passionfruit Gin Liqueur and Aldi’s Oliver Cromwell Pink Gin (£10.99) are set to return this autumn – also available in stores and online from October 1st.
Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “Gin continues to be immensely popular amongst our shoppers, so we’re delighted to be offering our biggest range ever, just in time for the festive season.
“At Aldi, we pride ourselves on innovation, and the launch of these exciting new products is a real testament to the hard work of our UK based buying team, who work incredibly closely with suppliers to bring great-value, quality spirits to our shelves.”
Sam Caporn, Aldi’s Wine Expert, comments: “The gin bubble is yet to burst, and its fantastic that shoppers can turn to Aldi for award-winning, great quality bottles that won’t break the bank.
“The brand new Gingerbread Gin Liqueur is not only deliciously on-trend, but its a brand new festive tipple, that is sure to delight gin lovers this festive season!“
 For full details on Aldi’s gin range please visit www.aldi.co.uk/gin-collection
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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
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www.twitter.com/AldiUK
www.instagram.com/AldiUk

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