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28 Sep 2018

  • Aldi named the best place to buy beers, wines and spirits at Retail Industry Awards
  • Supermarket beat off stiff competition from rivals Lidl and Asda
Supermarket Aldi has been crowned ‘Best Drinks Retailer’ at the renowned Retail Industry Awards, announced at the awards ceremony last night.
Aldi pipped rivals Lidl and Asda to the title; a testament to its excellent range, which has gone from strength to strength over the past year.
Pioneers of innovation in the drinks aisle, this year Aldi has launched more new beers, wines and spirits than ever before, as demand for its quality offering continues to grow. The supermarket also successfully launched its online Spirits store in August, to join it’s Wine and Specialbuys offering.  
As the supermarket gears up to the festive period, it has announced that it will be increasing its gin offering by 60% to meet consumer demand. Recent Wine & Spirit Trade Association figures have highlighted sales of UK gin have doubled in the last five years, with 20% of Brits now opting for gin as their tipple of choice[1].
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re delighted to add another respected drinks title to our trophy cabinet, hot off the heels of our success at the International Wine Challenge in June, where we were named Supermarket of the Year.
“With the festive season just around the corner, we know our customers want great-value products that don’t compromise on quality and our award-winning drinks range does just that. With some exciting  new additions this year, we’re proud to say that each and every bottle is of  excellent quality and sold at the best possible price – truly earning its place on our shelves.”
Aldi has had a stellar year so far; with over 130 award wins for its beers, wines and spirits range, as well as being crowned the best supermarket at the prestigious International Wine Challenge (IWC) Merchant Awards.
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For further information, images or to request a sample, please contact the Aldi BWS team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
[1] WSTA Sept 2018

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