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HOW MATURE…? ALDI BEEFS UP ITS RANGE OF ABERDEEN ANGUS WITH NEW 36-DAY AGED BEEF
06 Oct 2018


Aldi becomes the first supermarket to offer 36-day aged beef to its customers via its new and improved Specially Selected Aberdeen Angus British Beef range* available in all UK** stores now.  Aldi’s popular Aberdeen Angus range - previously matured to 30-days, has already won over steak fans with over three quarters of Aldi customers [79%], agreeing that the extra six days of maturing has produced the best-ever flavour.
 
Customers can choose from a range of products, including Ribeye (£4.49, 227g), Sirloin (£4.49, 227g), as well as delicious Beef Rump (£3.29, 227g). 
 
The 100% British Aberdeen Angus beef has been carefully dry-aged on the bone for 21-days with Himalayan salt to bring out the rich, intense flavour. The beef is then matured under expert watch to a total of 36-days with the longer ageing time producing an exceptionally rich, meaty and tender taste.
Sourced from Aldi’s trusted UK suppliers, the new Specially Selected Aberdeen Angus beef range is 100% British, just as you’d expect from a supermarket that is proud to have partnered with The Prince’s Countryside Fund to provide vital support to farming communities across the UK over the next three years.
 
-ENDS-
 
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
 
* 36-day aged is available across ribeye, sirloin and rump cuts.
**Please note the Specially Selected Aberdeen Angus Beef is only available in England, Wales and Northern Ireland.
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