Back to Full List Press Releases

ALDI SET TO MAKE A BIG SPLASH WITH NEW MERMAID BARBIE
09 Nov 2018


  • Aldi is stocking Barbie for the first time ever, just in time for Christmas
  • Shoppers can save 46% when shopping at Aldi[1]


 
This Christmas, Aldi will be offering shoppers the chance to pick up the most popular doll toy in history[2] as part of its biggest ever Branded Toys range.
Since making her European debut in 1961, more than one billion Barbie dolls have been sold[3]. Now, as her 60th birthday approaches, supermarket Aldi has announced two brand-new additions to its Specialbuys range - which will be available to pre-order online from Sunday 18th November and in-store from Thursday 22nd November.

What’s more, savvy shoppers save up to 46% on these popular Barbie toys when shopping at Aldi, compared to supermarket competitor Asda.[1]
Little ones can bring the Christmas magic to life by transforming Aldi’s Dolphin Magic Mermaid Barbie Doll (£14.99) from Barbie to mermaid and back again with her stylish two-in-one outfit. Barbie’s coral dolphin friend is the perfect bath-time companion, push his tail to hear him create dolphin sounds.
Kids can dive into a new adventure with Aldi’s Dolphin Magic Snorkel Barbie Doll (£14.99); her brightly coloured top and shorts change from blue to pink in warm water, revealing a fresh new look. To accompany Barbie on her journeys above and below sea level, this set includes Barbie’s water-squirting puppy and dolphin friend.
However, shoppers must be quick if they want to pick up this perfect gift, because as with all Specialbuys, once they’re gone, they’re gone
 
www.aldi.co.uk/c/specialbuys
Buyer Product Code Description Price
CM 86568 Barbie Doll 14.99
 
 
-Ends-
 
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
 
View our 'Notes to Editor'