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ALDI CELEBRATES MICKEY MOUSE’S 90TH BIRTHDAY!
16 Nov 2018


Don’t be mouserable and get in on the action as Aldi celebrates the 90th birthday of the most famous Mouse of them all. Available to pre-order online from 11th November and to purchase in store and online from 18th November, Mickey Mouse fans can get their mitts on a whole host of quality stationery, craft supplies, homewares and accessories - but shoppers will have to be quick because as with all Specialbuys, once they’re gone, they’re gone!
 
Host your own celebratory PJ party with these incredible Mickey Pyjamas (£4.99), available in two different themed designs.
 
But don’t just stop at PJs, Mouseketeers can have it all with these fun Mickey and Minnie Single Duvet Sets (£12.99).
 
Celebrate in style with these Mickey Backpacks (£6.99), available in three different designs, including 3D glitter ears, or all over print and vintage Mickey print.

No birthday celebrations of Mickey Mouse would be complete without a set of those world-famous ears. These Mickey Mouse Books (£4.99) come complete with ears and offer fans the chance to pop on their very own pair whilst following Mickey and Minnie on their latest adventures.
 
 
Aldi’s Happy Birthday Mickey range is available to pre-order online from Sunday 11th November and available in stores from Sunday 18th November.
 
The full range can be found below:
 
Description Price
Mickey Single Duvet Set £12.99
Micky Mouse Birthday Books £9.99
Happy Birthday Mickey & Minnie Plush £6.99
Mickey Backpacks £6.99
Mickey & Minnie Cushions £5.99
Happy Birthday Mickey Colouring Set £4.99
Happy Birthday Mickey Stationary Set £4.99
3pc Character Breakfast Set £4.99
Children’s Mickey Pyjamas £4.99
Mickey Mouse Slippers £4.99
Mickey Mouse Crochet Kit £3.99
Mickey Mouse Fabric Fat Quarters £3.99
Mickey & Minnie Mouse Mug Assortment £3.99
Mickey Mouse Cross Stitch Kit £2.99
 
 
-Ends-
 
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@ClarionComms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
Notes to editors:
Aldi is the UK’s fifth largest and fastest-growing supermarket with over 775 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 4th November, Aldi grew sales by 15.5% and has a 7.6% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi was crowned ‘Grocer of the Year’ 2018 at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector. Judges singled out Aldi’s “market-beating growth” and its “willingness and ability to adapt to the needs of UK shoppers”.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys.
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and extended its commitment to the 2020 Tokyo Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 16th August 2018).
  • In 2018, for the fifth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
View our 'Notes to Editor'