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17 Jan 2019

Is it a ‘New Year, New You?’ or maybe just time for something different - either way supermarket Aldi has you covered. Whether you regularly follow a meat-free diet or are embarking on Veganuary this month, Aldi has launched the most meat-like but meat-free quarter pounder on the market, which looks and tastes just like a real burger! The supermarket has spent the last 12 months perfecting a delicious recipe to capture a distinct smokey flavour which is often lacking from other meat-free alternatives. Making Aldi’s Vegan quarter pounder THE best to taste this month. The new Meat Free Butcher Quarter Pounders, which are made from soya protein are made to look, taste and even bleed just like a regular burger, due to the inclusion of natural beetroot within the patties. Not only are they 100% meat-free and an excellent source of protein, but also incredible value, priced at just £2.49 for a pack of two burgers – over 75% cheaper than other supermarket alternatives*. The introduction of the new burgers comes at a time when a third of red meat eaters are looking to reduce or limit their meat intake to maintain a healthier lifestyle**. The Meat Free Butcher Quarter Pounders are designed to replicate meat and provide customers with an alternative, appealing to both vegans and meat-reducers alike. The new burgers are available in all stores nationwide now so why not head in-store and try them for yourself!
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