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FEEL GOOD WITH FAIRTRADE AT ALDI
07 Feb 2019


At supermarket Aldi you can show support for Fairtrade all year round, with their selection of Fairtrade products. Great value doesn’t mean unfair practices. So what does buying Fairtrade actually mean? Fairtrade is an institutional arrangement designed to help producers in developing countries achieve better trading conditions. By choosing Fairtrade products you are helping to ensure producers receive a fair price. Yet another reason to feel good about your weekly shop with Aldi. ALDI’S FAIRTRADE ROSES Aldi is one of the largest retailers for Fairtrade flowers in the UK and Ireland, and over 75% of Aldi roses are sourced from the Fairtrade certified Herburg Roses farm in Ethiopia. Conditions for growing roses are perfect due to year-round warmth and great light. At Aldi you can buy a dozen Fairtrade roses for only £3.00- or 30p a stem. Choose Aldi’s Fairtrade Roses knowing that 10% of the price paid to producers goes directly to benefit the farm’s workers and their families, who decide how the money will be spent. FAIRTRADE CHOCOLATE Aldi is committed to selling more and more products that contain Fairtrade Cocoa, with an aim that by 2020 Aldi will convert all cocoa used in own label products to certified sustainable sources. Ethically sourced to support fairer trading conditions and sustainable livelihoods for local producers, Aldi’s award winning* Moser Roth Truffles (available in Marc De Champagne or Salted Caramel) are Fairtrade Certified and only £2.99 (140g). FAIRTRADE COFFEE AND TEA Aldi’s range of Fairtrade Coffee and Tea is not just delicious, but ethical too. Choose from Specially Selected Fairtrade Colombian Arabica Instant Coffee (£1.59, 100g) and Fairtrade Specially Selected Earl Grey Tea (£0.75,125g.) FAIRTRADE BANANAS Aldi’s Fairtrade bananas are 100% Fairtrade and rainforest alliance certified. Celebrate Fairtrade Fortnight by making Aldi’s delicious range of banana-inspired recipes, including Banana & Berry Muffins or Banana and Peanut Butter Vegan Pancakes FAIRTRADE WINE: Looking for a Fairtrade wine for once Dry January is behind us too? In response to increasing consumer demand for mindful drinking options, Aldi is set to launch three brand new Fairtrade wines this Fairtrade Fortnight, created in collaboration with the successful South African wine project, Fairhills. Launched eight years ago by leading wine makers Origin Wines and certified wine producers in South Africa’s Breedekloof valley, the Fairhills wine project uses the funds raised to support a number of local community projects including aiding local entrepreneurial initiatives and an adult literacy program. Available in store and online now, the vegan-friendly collection, which starts from just £4.49, includes two grape blends; including South Africa’s signature grape variety, the Shiraz-Pinotage as well as a crisp Chenin-Chardonnay. The ethical wines join Aldi’s award-winning range at an exciting time, as the supermarket celebrates taking home over 150 medals for its wine offerings at international competitions in 2018. Aldi’s Fairtrade Wines Fairtrade Rosé Moscato (£4.49) Available in store and online now This full flavoured wine is distinguished by its Muscat and rose and red fruit flavours, fresh acidity creating a soft, drinkable experience on the palate. Fairtrade Chenin-Chardonnay (£5.49) Available in store and online now Grown in the Western Cape of South Africa, this wine offers a medley of crisp citrus aromas and melon undertones, producing an invigorating wine with a concentrated palate and a remarkably fresh finish. Enjoy this wine chilled and pair with a light chicken dish for the ultimate flavour combination. Fairtrade Shiraz-Pinotage (£5.49) Available in selected stores now and online now An example of South Africa’s signature red grape, Pinotage (a cross between Pinot Noir and Cinsault), blended with Shiraz, this Fairtrade wine offers a combination of dark berry fruit aromas with a hint of delicate spices. Medium-bodied on the palate with soft tannins and good length, enjoy this wine on its own or with any red meats or stews. -ENDS- For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com or visit https://www.aldi.co.uk
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