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RUBY, RUBY, RUBY, RUBY! Aldi launch Easter egg made from NEW Ruby chocolate
07 Mar 2019


Thought chocolate couldn’t get any better? Think again. After 13 years in development,[1] ruby chocolate has arrived and it’s making quite an impact in the #foodie world. Never one to miss a trend, supermarket Aldi is bringing the latest luxury in chocolate to the masses at Easter in the form of their Specially Selected Exquisite Ruby Heist (£12.99, 350g). 
 
And there’s so much more to this shimmering gem than meets the eye…Ruby chocolate is the first new type of chocolate to be discovered since white (chocolate) over 80 years ago.[2] Recently discovered by chocolate experts, and known to be significantly more expensive than milk, dark and white chocolate, Aldi has created the Specially Selected Exquisite Ruby Heist just in time for Easter and at the everyday amazing value you would expect from the lowest priced supermarket.
 
Aldi’s handcrafted shimmering ruby chocolate gem is surrounded by a pyramid of 24 luxury truffles in truly exceptional flavour combinations that would not be out of place on the shelves of a chocolate atelier. Fusions such as Milk Chocolate with Kir Royal, Pecan Praline & Black Tea Gianduja, Dark Chocolate & Maldon Salted Caramel, Orange & Pomelo and White Chocolate with Raspberry Puree have been carefully created to accompany this magnificent ruby egg.
 
Made from the rare Ruby cocoa bean, the ruby chocolate that is created is known for its distinct pink colour and inimitable flavour.  Known to be incredibly smooth, intensely fresh and fruity with sweet yet sour notes - the flavour is completely unique.
 
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We are incredibly excited to be the first to launch a ruby cocoa bean chocolate egg in time for Easter. The Specially Selected Exquisite Ruby Heist has been created to indulge and delight chocolate lovers and we look forward to our customers trying something different this year.”
 
The Specially Selected Exquisite Ruby Heist will be available in stores across the UK from 28th March.
 
-ENDS-
 
For more information, please contact the Aldi Consumer Press Office on: T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
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