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GRAPE BRITAIN! ALDI LAUNCHES HOME-GROWN WINE FOR LESS THAN £10
02 May 2019


  • Demand for home-grown wines is at an all-time high, with 15.6million bottles produced in 2018
  • Premium tipple made with signature British grape, Bacchus – the UK’s answer to Sauvignon Blanc

Supermarket Aldi has announced the launch of its English still wine, as it looks to tap into the growing trend for homegrown tipples. Available now, the Exquisite Lyme Block English Wine retails at just £9.99.
 
Made in conjunction with Lyme Bay, a Devon–based winery renowned for its quality offering and innovative approach to winemaking, the tipple has been made using England's signature grape, Bacchus, dubbed by experts as the ‘Sauvignon Blanc of England’.
 
The launch comes as demand for English wine is at an all-time high. A record 15.6 million bottles were produced in 2018, after last summer’s heatwave created the perfect growing conditions for British vineyards[1]. Whilst Blighty has hit the headlines in recent times for its sparkling wines, still wines are now becoming just as popular too, thanks to the quality of the grapes grown in English vineyards. 
 
James Lambert, MD at Lyme Bay Winery comments:With their reputation for introducing consumers to exceptional wines at great prices, coupled with their immense experience in the wine trade, the opportunity with Aldi was the perfect partnership. To date, the high price point around English Wines has presented a barrier to many consumers, so we’re delighted to be able to work with Aldi to open up the exciting world of English wines to more people across the country.”
 
Sam Caporn MW, Aldi’s Mistress of Wine, comments: ““For those looking to try something a little different this Spring, the Exquisite Collection Lyme Block English Wine 2018 is an exciting option. Mde predominantly from the Bacchus grape - which is typically compared to Sauvignon Banc, the Exquisite Lyme Block English Wine shares the same crisp and zesty appeal - but with additional notes of elderflower, greengage and citrus.
Mouthwateringly fresh, it tastes fantastic when paired with fresh fish or a goats cheese salad and is from the superlative 2018 vintage; a result of last year's long, hot summer. Whilst currently better known for the outstanding quality of their sparkling wines, England is now showing that it can produce fantastic still wines too and Bacchus is by far my personal favourite zing-a-ling fresh white perfect for Spring and Summer sipping! Just add sunshine.”    
 
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.
 

[1] WineGB, via The Drinks Business - accessed 27.03.19

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