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DODGY DÉCOR FAILS ARE COSTING HOME SELLERS CASH INVESTING JUST £300 CAN ADD UP TO £10K ON TO YOUR HOUSE VALUE
09 May 2019


  • Aldi teamed up with interiors star, Anna Ryder Richardson, to makeover a home in under two hours for just £300 adding an average of over £8k to the property’s value
  • One in five buyers say that hideous décor is one of the biggest turn-offs when looking for a house
  • Nearly half (44%) offered less for a property because the interior was not to their taste
New research released by Aldi today has revealed that almost one in five (19%) Brits claim that dodgy décor can be one of the biggest turn-offs when house viewing. Aldi surveyed 2,000 UK home owners to celebrate their Kirkton House range, which features a choice of quality interior products at everyday amazing prices.
 
Following the research, Aldi challenged home interiors star, Anna Ryder Richardson, to add value to a property with a budget of only £300, and using just the Aldi Kirkton House interiors range. The three bedroom, semi-detached home in Dartford, Kent, was evaluated by three local estate agents, before and after the makeover, and the property’s value increased by up to £10,000 across each valuation* – simply thorough decluttering, furniture rearrangement and the addition of stylist interior accessories. Watch the video on https://www.aldi.co.uk/kirkton-house.
 
According to the survey, quick upgrades can make a big difference for 34% of home buyers who say that stylish furnishings make them more likely to buy. The kitchen came out on top, with almost three quarters (72%) stating it’s the most important room to look good during a viewing. Real estate turn-offs were dark rooms (50%), awkward layouts (36%) and overgrown gardens (32%). 
 
After seven viewings sellers consider making changes to their home to help shift it, with desperate owners splashing out on average £900 to finally make a sale. When it comes to age, image-conscious 18-34 year olds are spending over five times more (£3,131) than the thrifty 55+’s, who on average part with just £543 to shift their property.
 
Home interiors star, Anna Ryder Richardson, comments: “Together with Aldi, we’ve proven that you don’t need to break the bank to spruce up your interiors and help make that sale. We spent a third of what home buyers think they need to spend and increased the property’s value by an average of over £8k! It’s easy to invest a small amount and make a big difference. Here are some tips from the makeover to try at home:
  • Define the space in each room. A beautiful woven rug can indicate how a room should be used and brighten up a space in one easy step – try placing a colourful option in the centre of the living room to create a fun colour pop like the Aldi Kirkton House flatweave rug in navy blue
  • Make sure your rooms look spacious, appealing and homely. Consider the layout of the room and whether it feels welcoming to walk into - decluttering is a must and try shuffling the furniture around to experiment with different arrangements. Aldi’s Kirkton House Adjustable Desk Lamp will help to light up any room and add a warm feel
  • For house viewers, the kitchen is key - make sure your dirty plates aren’t still in the sink and set-up table places and crockery to show viewers what your home would look like to really live in it. Aldi’s wide range of quality Kirkton House cutlery and dinnerware can help to set the scene
  • Think about the overall interior design in your house – do you have personal items on display that perhaps don’t match the décor? Take down a few personal pictures here and there for a slicker look. Aldi’s Kirkton House storage baskets will come in handy here!
  • Make first impressions count and don’t forget your hallway! Place a nice welcome mat down and tidy-up shoes lying around in the space – Aldi’s Kirkton House Designer Lounge and Hallway range has hallway-specific show stoppers from a stencilled, geometric-design mat to a fun cactus hallway doorstop 
  • Make the most of your outside space and opt for bright colours for the garden – colourful, patterned cushions and garden dining ware will come to life against the organic backdrop of green grass and bright flowers. Aldi’s Kirkton House Printed PVC Tablecloth in lemon print and decorative glass balloons will look fantastic in the sunshine and spruce up any garden”
Julie Ashfield, Managing Director of Buying at Aldi, said: “As the housing market is so uncertain, we’re happy that we can offer the security of consistently low prices in the Kirkton House home range. With a choice of quality and everyday products, the range can help you upgrade your home on a budget.”
 
The first Kirkton House range is available as part of Aldi’s Specialbuys from Sunday 5th May online and in-store from Thursday 9th May - but interior gurus must be quick as with all Specialbuys once they’re gone, they’re gone! Upcoming Kirkton House range on sale dates can be found below:
Ranges
Kit out your kitchen - online from 05.05 and in store from 09.05
Designer Lounge & Hallway - online from 12.05  and in store from 16.05
BBQ/Garden Party - online from 19.05  and in store from 23.05
Natural Coast Bedroom & Bathroom - online from 09.06 and in store from 13.06
Summer Garden - online from 16.06 and in store from 23.06
 
 
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For further information, images or to request a sample, please contact the Aldi Specialbuys team on: alditeam@clarioncomms.co.uk, 020 7479 0910
@AldiUK
Appendix
  • The makeover took place at a semi-detached three-bedroom property in Dartford, Kent
  • *The three independent estate agents provided the following valuations:
  • Benjamin Hill, Robinson Jackson. Before: £355k - £360k, After: £365k - £370k
  • Aaron Kirk, The Property Cloud. Before: £355k, After: £360k - £365k
  • Chris Fox, Fox Estates. Before: £350k, After: £355k
  • Research conducted amongst 2,000 UK adults by Opinium April 2019. An itemised list of the products used in the makeover is available.

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