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CASSETTES COME ‘BOOMING’ BACK INTO FASHION
06 Jun 2019


  • Sales of cassette tapes see huge increase as retro tech makes a comeback
  • Supermarket chain Aldi makes the trend affordable for all with new Boombox
If you’ve got a stash of old cassette tapes collecting dust, then this could be the time to give them a new lease of life. The cassette has been quietly making a comeback over the past couple of years and now leading supermarket Aldi is giving you a chance to jump on the trend with its classic Boombox (£29.99). The must-have sound system will be available to order online from Sunday 2nd June and in stores from 9th June – just in time for Father’s Day.
 
The Official Charts Company recently revealed that cassette sales were up 90% year-on-year[1], with a whopping 50,000 cassette tape albums being bought in the UK last year alone[2]. Global artists from Take That to 30 Seconds to Mars, and even Ariana Grande, are all taking to tape – and what better way to enjoy them than through a classic Boombox. Aldi’s great-value gadget comes in at under £30, giving shoppers a saving of around £200 compared to similar products on the market.
 
Julie Ashfield, Managing Director of Buying at Aldi, said: In a society obsessed with the latest tech, it’s great to see cassette tapes experiencing a revival. There’s definitely a growing trend for nostalgia and we’re pleased that we can make these types of items accessible and affordable for all. Real music lovers will be hard-pressed to find a deal as good as this, so we expect the Boombox to be snapped up in record time, especially as retro tech is so high on customer’s wish lists right now.”
 
Just like Star-Lord of Guardians of the Galaxy fame, you too can make your very own mixtape with the built-in recording function, which records straight from the radio. If you want to mix in a bit of 21st century tech then there’s options to use Bluetooth connectivity, USB and SD slots and a headphone jack. Warning – with two 8W x-bass speakers and released in time for Father’s Day, this product could cause some serious dad dancing!
 
With no swiping, shuffle buttons or headphones attached, Aldi found out what today’s kids make of retro tech.
 
To shop online, visit www.aldi.co.uk
For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

Price Comparison 
Aldi 
 
£29.99
GPO Brooklyn Boombox, available at Robert Dyas
£209.99
Product Description Cost
Boombox £29.99
 

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