Back to Full List Press Releases

ALDI LAUNCHES FIRST EVER SUPERMARKET ‘NEW BABY’ GIFT HAMPER
08 Aug 2019


Online from Sunday 11th August and in-store from Thursday 15th August
 
This August, as part of Aldi’s hotly anticipated Baby & Toddler Specialbuys event, shoppers can excitedly await the arrival of the supermarkets brand new, luxury Baby Gift Hamper, for a mere £39.99!
 
With almost 3 in 4 new parents now hosting A-list style baby shower events or gender reveal parties to celebrate the imminent arrival of their newest family member[i], the pressure is on for guests to find the perfect gift - step in Aldi.
 
Introducing the ‘New Baby’ Gift Hamper (£39.99) - the perfect gift for upcoming baby showers or a perfect maternity leaver gift, Aldi’s hamper will be available in three adorable designs: woodland animal, bunny rabbit, and dinosaur & lion, it includes the essentials new parents need during those first few precious weeks and months - all at market-leading value. This supermarket first is over £15 cheaper than the closest online competitor![ii]

The Aldi ‘New Baby’ Gift Hamper:
  • Organic Bodysuits (3 pack)
  • Organic Sleepsuits (3 pack)
  • Baby Blanket
  • Dribble Bibs (3 pack)
  • Muslin Cloths (3 pack)
  • Corner cushions (safety essentials)
  • Soothers (2 pack)
  • Forever Baby Book

The hamper will be available to buy exclusively online at aldi.co.uk, along with all the other amazing value Baby & Toddler Specialbuys on offer (from furniture and clothing to nappies and wipes), while stocks last. Be quick - once they’re gone, they’re gone!
 
From birth
 
The Moses Basket with Stand (£29.99) is handmade from natural palm leaf with a breathable mattress and an embroidered quilt. Suitable from birth, it has an adjustable hood and canopy with a folding stand for easy transport and storage – so you can take it anywhere!
 
The Baby Milestone Blanket (£9.99) will help you capture every precious moment from birth, while the colour-changing Silicone Animal Night Light (£6.99) is available in a cute bear, rabbit or cat design. Being a new mum is hard enough, so why not pick up a Breast Pump (£4.99) and pair it up with the 40-pack of milk storage bags (£4.99). Lightweight and portable, it’s dishwasher safe and ideal for expressing on the go.
 
Aldi’s nursery furniture is BACK by popular demand
 
Dreaming of creating the perfect nursery or bedroom for your child? Aldi’s range of nursery furniture is BACK to help you kit your little one out with everything they need to get a good night's sleep.
 
Available in the online-only range is the Cot Bed (£129.99), Nursery Wardrobe (£119.99) and Nursery Changing Unit (£99.99). The Cot Bed can also be bought with the Cot Bed Mattress for £29.99.
 
For 18 months onwards, the Toddler Bed with Mattress (£59.99) is made from solid pinewood and comes with supportive side rails and a fireproof, washable cover, so you can rest easy knowing that your little angel is safely tucked up. Complete the bed with the Teflon Cot Bed Mattress Protector (£7.99) and the Toddler Duvet Set (£7.99).
 
For all day, every day
 
A beautiful new nursery room needs some beautiful new pyjamas to match! Pick up the Baby Character Pyjamas (£3.99), available in Winnie the Pooh, Dumbo, Bambi or Aristocats. Alternatively, the Toddler Character Pyjamas (£3.99) are available in Bing, Go Jetters, Hey Duggee, Teletubbies or In the Night Garden Dumbo.
 
You’ll also find all the daily essentials in store, including the popular Toddler Reins Backpacks (£6.99) as well as baby toys, muslin clothes, organic baby clothes and dinner sets, all at the everyday amazing prices we all love.
 
And Aldi’s bumper offer on the award-winning baby wipes returns, with 768 wipes costing just £5.59 – that’s less than 1p per wipe!
 
While you’re in store, don’t forget to stock up on the great value nappies from the core range:
  • Mamia Newborn Size 1 24 pack (79p), only 3.2p per nappy
  • Mamia Size 2 44 pack (£1.79), only 4p per nappy
  • Mamia Size 3 56 pack (£2.89), only 5.2p per nappy
  • Mamia Size 4 84 pack (£4.39), only just 5.2p per nappy
  • Mamia Size 5 72 pack (£4.39), only just 6.1p per nappy
 
Aldi’s Baby & Toddler Specialbuy event will be available online from Sunday 11th August and in stores from Thursday 15th August.
View our 'Notes to Editor'