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ALDI BANS HALLOWEEN PRODUCTS DEEMED TOO TERRIFYING FOR CHILDREN FROM MIDDLE AISLE
24 Oct 2019


  • Aldi launches exclusive online Halloween range too terrifying for in store
  • Over half of British millennials now spend money on Halloween each year
​With Halloween becoming one of the most celebrated days amongst Brits, Aldi is upping the thrill factor with some products so gruesome the supermarket has decided to sell them online only rather than in store.

A motion censored undead corpse and ghastly zombie-like ground breakers that lurk from beneath are amongst the products banished from the shelves, so little ones and those of a nervous disposition aren’t spooked out in store.

Once a holiday favoured by children, Halloween has become increasingly popular amongst all ages with research showing Brits spent half a billion pounds on the ghoulish spectacle in 2018 alone[1] and with Halloween now the third biggest retail event of the year behind Christmas and Easter[2]. 60% of British millennials now participate in the holiday, shelling out on costumes and decorations. 

Julie Ashfield, Managing Director of Buying at Aldi UK, said:In recent years we’ve seen increased demand for Halloween products, particularly amongst adults. We challenged our buyers to unleash their most realistic and terrifying Halloween decorations, to provide our customers with the best, high-quality products at consistently low prices.
 
Aldi’s Halloween range features a number of increasingly realistic props, some of which include mechanical features specifically designed to replicate the terrors that haunt us after dark. Guaranteed to terrify the neighbours and raise the dead, the Undead Corpse reacts to sound by rising up and howling with red-lit eyes.
 
Those who dare to look, will find Aldi’s Dancing Skeleton lurking alongside the Laughing Frankie. Both characters come with adjustable telescopic legs, arms and head along with a spine-chilling laugh to send the whole crowd shrieking.
 
The supermarket will continue to stock its bestselling kid-friendly products in-store by resurrecting its range of Children’s Halloween Costumes, sure to do the trick, and are a treat at just £4.99 each.
Aldi’s Halloween range is the ultimate one-stop shop for the creepiest essentials. Shoppers can order online now. This truly terrifying range is set to disappear, so get in quick, because as with all Specialbuys, once they’re gone, they’re gone.
 
-Ends-
 
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK/

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 840 stores and almost 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 8th September 2019, Aldi grew sales by 6.3% and achieved an 8.1% share of the UK grocery market (Kantar Worldpanel data).
Aldi is investing £1bn in stores and distribution centres across the UK in 2019 and 2020. By 2025, it plans to double its store numbers inside the M25 - from 45 to 100 - and operate more than 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:
  • Aldi is the UK’s lowest priced supermarket. According to The Grocer, a basket of everyday products was £8.65 more expensive at the Big Four on average - that’s 24% more (The Grocer – 13th June)
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
 
[1] Mintel - Seasonal Shopping (Autumn/Winter) - UK - April 2018
[2] Globaldata Retail – Occasion Series: Halloween, 2018 

View our 'Notes to Editor'