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Penshaw resident pips thousands to the post as Aldi's first ever online customer
03 Mar 2016


Following the launch of the Aldi’s first ever online venture, thousands of shoppers across the UK logged on to the new Aldi website to purchase some of the retailer’s famed, award-winning wine. But it was local resident Kevin Dawson from Houghton le Spring, Penshaw who managed to make the first ever transaction, purchasing a case of The Exquisite Collection Argentinian Malbec and the Exquisite Collection Muscadet Sevre et Maine sur Lie. 

Mr Dawson comments: “I was really impressed by the wines available, even more so by the great prices! After taking a good browse I settled on a case of red and a case of white, both of which have more than lived up to my expectations. The shopping experience itself was top class and the Aldi website is very straightforward to use. The wines arrived in perfect time and condition. Overall it was an exceptional experience and I would highly recommend using Aldi’s online shop to purchase your wine.”
 
Since launching in January, the online shop has proven popular, showcasing a mixture of award-wining wines, online exclusives and Aldi favourites. Customers can select a case of six or choose from one of the carefully curated, ready-made mixed cases, designed to provide a taste of Aldi’s finest wines from some of the best wine-producing regions around the globe.
 
To celebrate the launch, Aldi is offering customers even greater value for money when they order from its selection of award winning wines online. For an introductory period only, customers can enjoy free UK standard delivery on all wine orders purchased at www.aldi.co.uk saving an extra £3 on their shop.
 
Aldi has become a go-to destination for wine, so much so that in 2015, 1 in every 13 bottles of wine purchased in the UK was from Aldi. Aldi’s online service is available to customers throughout the UK, with the exception of Northern Ireland, with no minimum order value.  Visit www.aldi.co.uk for more information.
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Mr Dawson comments: “I was really impressed by the wines available, even more so by the great prices! ... Overall it was an exceptional experience and I would highly recommend using Aldi’s online shop to purchase your wine.”