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Aldi wins Good Housekeeping's battle of the Easter baskets
03 Mar 2016


ALDI TOPS CHEAPEST EASTER SHOPPING BASKET COMPARISON
EASTER ESSENTIALS FOR FAMILY OF EIGHT COSTS AS LITTLE AS £24.72
WHICH? SUPERMARKET OF THE YEAR PROVES IT WILL NOT BE BEATEN ON PRICE 

Aldi has won Good Housekeeping’s price comparison for the cheapest Easter supermarket shopping basket beating nine other supermarkets including Morrisons, Asda, Lidl and Iceland.
 
It’s the first time consumer champion, Good Housekeeping, has compiled an Easter shopping basket cost comparison reflecting the continued demand from customers for best value products for family celebrations, like Easter.
 
The Good Housekeeping team compared the cost of eight Easter essentials including: a leg of lamb (at least 2kg in weight); potatoes (at least 1kg); frozen peas (approx. 1kg); carrots (approx. 1kg); mint sauce (1 jar); hot cross buns (x8); two bottles of Prosecco and of course, an Easter egg (approx. 200g).
 
The cost per product was measured against nine other UK supermarkets and based upon feeding eight people.
 
Aldi came out on top offering UK customers the cheapest basket costing only £24.72, totalling £3.09 per head.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “This result proves that, yet again, we won’t be beaten on price.”
 
“We’re delighted that we can offer shoppers great quality products at everyday low prices, not just at Easter, but all year round.”
 
Good Housekeeping Consumer Director, Caroline Bloor, said: “Our price comparison basket proves there’s still a big difference between the cheapest and the most expensive supermarket. Whatever your loyalties, it pays to remember that.”
 
A full breakdown of the contents of Aldi’s basket is below with prices (correct at time of going to press).
 

Easter Basket Requirements Provided by GHI Aldi’s Submissions Retail
Whole Leg of Lamb
(2kg in weight)
Ashfield Farm British Whole Leg of Lamb
£3.99, per kg (50126)
Seasonal item
£7.98
Potatoes
(Maris Piper or King Edward, at least 1kg)
Maris Piper Potatoes
£1.89, 2.5kg (51273)
Core Product
£1.89
Frozen peas (900g)
 
Everyday Essentials Garden Peas
71p, 907g (49439)
Core Product
71p
Fresh Carrots (1kg)
 
Carrots
39p, 1kg (51073)
Core Product
39p
Mint sauce (1 jar)
 
Bramwells Mint Sauce
39p, 180g (52455)
Core Product
39p
Hot cross buns x 8
 
Everyday Essentials Hot Cross Buns
50p, 6 pack (49948)
Seasonal item
£1.00
Prosecco (2 bottles)
 
Beletti Prosecco Spumante
£5.39, 75cl (50776)
Core product
£10.78
Easter egg (200g)
 
Dairyfine Buttons Medium Egg
79p, 128g (69485)
Seasonal item
£1.58
Total £24.72
 
 
To find out more about the range of products available at Aldi this Easter visit www.aldi.co.uk.
 
Full details of the Easter Shopping Basket are available in the April issue of Good Housekeeping, on sale March 1st and online at www.goodhousekeeping.co.uk

View our 'Notes to Editor'

Aldi has won Good Housekeeping’s price comparison for the cheapest Easter supermarket shopping basket beating nine other supermarkets including Morrisons, Asda, Lidl and Iceland.