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Boxer Nicola Adams vows to knock out junk food as she launches 'Get Set to Eat Fresh' campaign for Children
08 Mar 2016


Olympic gold medal winning boxer, Nicola Adams, pulled no punches when she officially launched the Get Set to Eat Fresh programme to get Britain’s children eating healthy, fresh food on Monday, 7th March.
 
The 33-year-old is part of a Team GB collective of athletes spearheading the campaign in partnership with supermarket Aldi.
 
Flyweight boxer Nicola, who won gold in the London 2012 Olympics, shared her tips on fitness and nutrition with school children at the official launch held at Pye Bank C of E Primary School in Sheffield.
 
She took part with the children in a healthy cooking class, chopping vegetables and helping make a nutrition-packed, tasty salad (exact dish TBC).
 
The top Olympian even hopped on a special ‘smoothie-cycle’ – a bike which produces healthy, vegetable and fruit smoothie drinks using pedal power, to show that healthy eating can be fun too.
 
Get Set to Eat Fresh, a collaboration between the British Olympic Association (BOA) and Aldi – the first supermarket to partner with Team GB – aims to improve the lifestyles of 7-14 year-olds at schools nationwide by championing cooking and eating healthy, fresh food.
 
The initiative unites Aldi’s love and knowledge of food with inspirational and engaging stories of Team GB athletes; providing teachers with engaging and exciting materials for delivering education on healthy eating via its dedicated website, www.getseteatfresh.co.uk.
 
The site includes insights into athlete nutrition and video content featuring Team GB athletes talking about their diets. There are ongoing opportunities for schools to receive a visit from a Team GB athlete, where children will have the chance to cook with some of the nation’s Olympians.


Speaking at the launch, Nicola said: “Get Set to Eat Fresh is a fantastic initiative to get Britain’s children making healthier choices and to think twice before picking up junk food. Working with Aldi and the British Olympic Association, we want to share our stories of how we keep fit and healthy, and hopefully inspire the next generation.” (quote not approved)
 

Pye Bank CofE Primary School was selected by Team GB and Aldi as the official launch school following its ‘Eat Smart for a Healthy Heart Community Event’ organised using Get Set to Eat Fresh materials.

 
Bill Sweeney, CEO of the British Olympic Association, added: “We are all hugely excited about Get Set to Eat Fresh – the health of young people in the UK and the aim of them leading a balanced active lifestyle is key to our strategic vision.  We are delighted that Aldi has partnered with us on this initiative and I am looking forward to seeing the progress on the young people’s individual roads to Rio”. 
 
Jonathan Neale, Joint Managing Director of Corporate Buying at Aldi, said: “Aldi and Team GB’s Get Set to Eat Fresh programme will provide teachers across the UK with the opportunity to bring the excitement around Team GB’s Road to Rio into classrooms and educate young people about the importance of cooking and eating healthy meals – just like their Team GB heroes.”
 
So far, over 1760 schools around the UK have registered to take part and over 378,000 young people are already engaged in the programme.
 
Neale continued: “The Olympics creates a great opportunity to encourage young children to think about the healthy eating that fuels athlete performance. As well children trying the different sports they see at the games, it provides a chance for parents and teachers to help children think about what they’re eating and how more fresh, nutritious food could help energise them as they enjoy sports and every day.” (quote not approved)
 
Maureen Andrews, Head Teacher at Pye Bank CofE Primary School, commented: “We’re hugely grateful to Aldi and Team GB for arranging Nicola’s visit, which our students found incredibly fun and rewarding. Get Set to Eat Fresh is a brilliant programme that is very much aligned with our ethos of educating children about leading a healthy lifestyle from a young age.
 
“We’d like to thank Aldi and Nicola for their time today. The students have already been inspired to undertake more healthy and active projects and will be cheering Team GB on all the way to Rio!”
 
For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk
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