Journey from waste to wear, with Aldi's new sustainable socks
10 Mar 2016
With derelict fishing gear making up one tenth of all marine litter, customers can now help clean up the ocean while keeping their toes warm. Aldi is now stocking eco-friendly Healthy Seas Socks (3 pack - £4.99), partially made with abandoned fishing nets found in the sea.
These eco-friendly feet warmers go on sale as part of Aldi’s new Springwear collection, available in stores from 3rd March.
The initiative behind these sustainable socks, Healthy Seas, works with fishermen and divers across Europe to collect old fishing nets which are transformed and regenerated into high quality yarn, which is used to create sustainable textile products.
Veronika Mikos, Healthy Seas Project Coordinator, comments: “By promoting our socks partially made of recycled fishing gear, Aldi is giving consumers the opportunity to recognise and contribute towards a hugely significant cause.
“Healthy Seas is an open initiative that encourages other business in joining their efforts to reduce the devastating impact of ghost fishing gear on the environment; It is hugely satisfying to take marine litter out of the sea, turn it into a new product and, through the sales of a new product, help to organize more sea clean-ups.”
Joint Managing Director for Corporate Buying at Aldi, Jonathan Neale adds: “We are extremely proud to collaborate with Healthy Seas on their endeavour to help clean up the world’s oceans. Aldi is constantly looking for new ways to promote sustainable products in store as part of our quality and great-value offering”.
So, for a deal that‘ll knock their socks off, customers should head to Aldi on the 3rd March, but they’d better be quick, as with all Specialbuys, once they’re gone, they’re gone.
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