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ALDI LAUNCHES PERFUMES INSPIRED BY CULT CLASSICS, JUST IN TIME FOR FATHER’S DAY

This Father’s Day, give the gift of male grooming with a range of options from Aldi – no matter whether your dad’s trend-setting or slightly more traditional in taste! Treat him to his next signature scent by choosing from a trio of perfumes inspired by cult fragrances including Invictus by Paco Rabanne and Sauvage by Dior, whilst saving up to £300! Available online from 7th June and in store 14th June.

Aldi’s Amalfi Brilliante Eau de Parfum (100ml, £6.99) is the ideal way to transport lovers of a cool sea breeze to their favourite beach destination. Notes of complex bergamot, calming lavender and complementary bitter orange combine to create a deliciously citrus aromatic essence. Combining the exact ingredients as Tom Ford’s Neroli Portofino (£216, 100ml). Aldi’s Amalfi Brilliante is much cheaper than luxury designer Tom Ford’s version, saving shoppers a whopping £210.01[1] – enough for maybe a few more gifts to treat the laid-back man in your life.  

Let your dad bask in the woody aromas of Conflict Eau de Parfum (100ml, £6.99), sailing away with top notes of marine accords, bursts of grapefruit and slices of mandarin orange.  Comparable to designer scent, Invictus by Paco Rabanne (£63.99, 100ml)[2], this alternative is a cheeky £57 cheaper. With a refreshing yet biting smell, Conflict embodies natural scents of the outdoors – perfect for guys who love adventure, sports or a long hike.
 
Distinguished by its bold tones, the Ferocious Eau de Parfum (100ml, £6.99) is an ideal Father’s Day gift for your hero dad. Offering similar notes to Dior’s famous Sauvage scent, Aldi shoppers can save £97.01 by adding the Ferocious Eau de Parfum to their basket, instead of Dior’s £104.00[3] version. Help your dad unleash the full scent of spicy pepper intertwined with cool Calabrian bergamot, which is inspired by wild open spaces, rocky landscapes and heat under the desert sun.
 
If all your dad wants is the sharpest shave, grab him a Wilkinson Sword Hydro 5 gift set (£4.99). For a close and comfortable shave, the Hydro 5 gift set includes a razor with five Ultra Glide blades, water-activated gel pools and skim guard alongside a Hydro Shave Gel. Perfect for your dad to get those hard to reach hairs with expert precision.  
 
Pick up your Father’s Day gifts, available online at Aldi.co.uk 7th June, and in-store 14th June.
 

-ENDS-
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com
 


[2] >https://www.fragrancedirect.co.uk/paco-rabanne-invictus-legend-eau-de-parfum-spray-100ml-01042800002.html?cgid=paco-rabanne-invictus#prefn1=fragranceType&prefv1=Eau+de+Parfum&listing=true&start=2&cgid=paco-rabanne-invictus (Date accessed: 04.05.20)

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk