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HOWL YOU DOIN’? ALDI LAUNCHES FIRST HARD SELTZER RANGE – AND IT’S ALMOST HALF THE PRICE OF WHITE CLAW

It’s the drinks trend that has hit our friends across the pond like a carbonated tidal wave. Now landing on UK shores just in time for summer, Aldi is introducing its very own hard seltzer with the launch of Nordic Wolf, inspired by the Nordic Wilderness and produced in collaboration with The Swedish Cider Company.

Retailing at just £1.29, it’s almost half the price of White Claw, which is £2.50 a pop[1]. Shoppers can get their paws on the range in stores from mid July.
In the US, hard seltzer has become the fastest-growing alcohol segment in just twelve months with volume sales outgrowing those of vodka[2]. The drink is made using a mixture of sparkling water, a gluten free alcohol base, and a tiny hint of natural fruit flavourings. With just 97 calories in each can, Nordic Wolf offers a lower-calorie alternative to beer and alcopops (there’s 172cal on average in a 4% alcopop[3]) – perfect for health-conscious drinkers[4].
Inspired by the Nordic wilderness, Aldi’s hard seltzers are low calorie and vegan-friendly. There are four flavours in the range – choose from bittersweet but juicy Lemon, tangy Strawberry & Lime, the sweet yet sour Cranberry & Cherry and the refreshing summer cooler, Raspberry & Blackcurrant.
Julie Ashfield, Managing Director of Buying at Aldi UK comments: “It’s the drink on everyone’s lips at the moment and we couldn’t be more thrilled to introduce our very own hard seltzer range to UK drinkers. With the rise of more health-conscious consumers, we wanted to make sure we are catering for this market and Nordic Wolf does just that without compromising on price. Offering a naturally flavoured, lower calorie alternative, we expect this brand-new launch to be a hit, especially as the summer heats up and BBQ season kicks in.”
Inspired by the TikTok trend for seltzers slushies going viral state-side? Say no more; combine one Nordic Wolf and a couple handfuls of ice with some fresh or frozen fruit, blend all together and serve. Top with a splash of Aldi’s Premium French Vodka if an extra kick is desired!
Aldi’s Nordic Wolf hard seltzer cans join its line-up of ready to drink options including the Greyson’s London Dry Gin & Tonic (85p, 250ml) and Greyson’s London Dry Gin & Diet Tonic (85p, 250ml). Available in stores now.
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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
 
Please contact the Aldi team at Clarion to confirm product details and availability prior to print
 
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded