Product News

A SUMMER DREAM, ALDI LAUNCHES STRAWBERRY AND PROSECCO CREAM

Fresh strawberries and cream signal the start of summer and this year as the weather hots up, supermarket Aldi is giving the classic cream a modern-day twist with its limited-edition Extra Thick Strawberry & Prosecco Cream (£1.49 for 150g), and it’s cheaper than M&S’ recently-launched strawberry-flavoured clotted cream.

Combining prosecco, cream and strawberries – the iconic summertime favourites into one – this 100% British fresh cream, created exclusively for Aldi, is available in stores across the UK now.

Indulge in heavenly dollop after dollop of the prosecco and strawberry flavoured cream with warm and cold desserts or scoop a generous helping onto Aldi’s Specially Selected British Strawberries (£2.69, 400g) – the choices are endless.

Aldi’s Extra Thick Strawberry & Prosecco Cream is available in stores now, while stocks last. 

-ENDS-

Contact
For more information, contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com

*M&S Strawberry Clotted Cream – £2.50

Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk