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Aldi offers British lamb for unbeatable price this Easter
23 Mar 2016


Discount retailer, Aldi, will be selling Fresh Whole Leg of British Lamb in over 600 stores nationwide, making it one of the only major supermarkets to be selling 100 per cent fresh British Lamb this Easter.
 
Not only is Aldi committed to offering the best quality lamb, but it will also remain unbeaten on price, with its Fresh Whole Leg of British Lamb retailing at just £3.79 per kilogram – undercutting many competitors’ half price Easter promotions on New Zealand imports. 
 
Aldi’s all year round commitment to supplying British meat allows it to offer a 100 per cent British lamb range throughout this peak selling period. Other retailers, on the other hand, rely either solely or significantly upon imports from New Zealand for their Easter Whole Leg promotions, taking advantage of lower buying prices and greater availability.
 
Tony Baines, Joint Managing Director of Aldi Corporate Buying, said: “At Aldi, we pride ourselves on offering customers the best of British all year round. Our British Easter Lamb proposition underpins our long term commitment to British Farming and reinforces the fact that we will not be beaten on price.”
 
Currently, Aldi remains the only major retailer to have signed the NFU Fruit & Veg Pledge and has shown it is committed to Back British Farming having signed up to the NFU’s Back British Farming Charter last year.
 
Aldi’s fresh meat range – including lamb, beef, pork, chicken and turkey – is 100 per cent British Red Tractor Farm Assured and the supermarket has recently been praised by the National Pig Association for its commitment to British Pork.
 
Kantar data revealed that Aldi has a 5.1 per cent volume share of lamb across UK retailers, with sales growing at 36.5 per cent over the past 12 weeks*
 
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Discount retailer, Aldi, will be selling Fresh Whole Leg of British Lamb in over 600 stores nationwide, making it one of the only major supermarkets to be selling 100 per cent fresh British Lamb this Easter.