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Aldi crowned first-ever People's Choice Quality Food Awards winner
14 Apr 2016


British consumers have awarded Aldi one of the food industry’s highest accolades by naming the supermarket’s Specially Selected Golden Topped Christmas Pudding as the first recipient of its new People’s Choice Quality Food Awards.
 
The Specially Selected Golden Topped Christmas Pudding was hailed as the best product on test by an independent consumer panel, which rewarded Aldi for its excellence in providing consumers with a product of the highest quality at the best possible price.
 
The People’s Choice Quality Food Awards launched in 2015 and set out to highlight the best products available in UK supermarkets. Winning products from both the Quality Food Awards and Good Choice! Quality Food Awards are considered and compete to win the overall prestigious prize.
 
Twelve products from several retailers retained the panel’s attention, of which a total of 5 were Aldi’s own. The Supermarket beat off stiff competition from Tesco, Asda and The Co-op and went on to be crowned the supreme champion following consumer testing by independent research institute, Campden BRI.
 
Aldi’s Epic Snacks Butter Toffee Coated Popcorn was also Highly Commended and Specially Selected Sweetcure Back Bacon, Specially Selected Blackcurrant Conserve and Specially Selected Smoked Duck all achieved a Commended result.
 
The winner was announced at a ceremony held earlier today at Campden BRI’s brand new Consumer Testing Centre in Leamington Spa. 
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we’re committed to providing the best possible quality and value to our customers, and the results of the People’s Choice Quality Food Awards are testament to this.
 
“We’re delighted to be the first-ever supermarket to pick up this highly contested accolade and to receive recognition for our Specially Selected Golden Topped Christmas Pudding, an innovative product that we introduced to our Christmas range last year.”
 
For more information on Aldi, visit: www.aldi.co.uk
View our 'Notes to Editor'

British consumers have awarded Aldi one of the food industry’s highest accolades by naming the supermarket’s Specially Selected Golden Topped Christmas Pudding as the first recipient of its new People’s Choice Quality Food Awards.