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ALDI CELEBRATES AWARD WINS WITH LAUNCH OF THREE NEW GINS

• Aldi scoops five silver medals at the Gin Masters taking its drinks awards tally to over 270 in the past 12 months
• Award winning range continues to expand with three new Haysmith’s gins
• New range includes Haysmith’s Rhubarb & Ginger, which is half the price of similar premium brands

To gin or not to gin? Silly question. After adding another five silver medals from the recent Spirits Business Gin Masters to the ever-growing awards cabinet, Aldi is doing the unimaginable (and we don’t just mean selling 10 million bottles of gin a year!). The supermarket is treating customers to yet more tasty gins with three new flavours joining the botanical Haysmith’s range.

This month, the Seville Orange & Persian Lime, Mango & Passionfruit and Peach & Orange Haysmith’s gins all nabbed silver medals at the internationally recognised awards. Landing on shelves earlier this year, Aldi’s botanical gin brand, Haysmith’s has continued to go from strength to strength, proving popular with shoppers and judges alike.

Fresh for this summer, Aldi’s latest flavours include a classic London Dry, a fruity Raspberry & Redcurrant Pink Gin, and a popular pairing of Rhubarb & Ginger – all for under £15 and available in stores and online now!

Always striving to steal the limelight, one G&T at a time, Aldi continues to take on premium brands with the launch of the Rhubarb & Ginger variant. Retailing at £14.99, the brand-new tipple is nearly 50% cheaper than the price of Edinburgh Gin Rhubarb & Ginger, offering shoppers a huge £13 saving on the trendy flavoured drink[i].

Haysmith’s Rhubarb & Ginger Gin (£14.99, 37.5%)                                        

Available in stores and online now

The essence of rhubarb brings an initial sweetness with a tart crisp edge, whilst the ginger extract warms the palate for a full-bodied finish.

Haysmith’s Raspberry & Redcurrant Pink Gin (£14.99, 37.5%)                                   

Available in stores and online now

A perfectly balanced gin with a delicate sweet, fruity taste and a lasting citrus, raspberry and redcurrant flavour.

Haysmith’s London Dry Gin (£14.99, 37.5%)                                                              

Available in stores and online now

The elegantly smooth and complex taste that you experience when you sip Haysmith’s London Dry Gin is best described as bright citrus and juniper flavours, intertwined with a delicately refined finish.

Whether you’re looking for the perfect tipples for an at-home bar or just fancy something new, shoppers can head to their local Aldi store or online at www.Aldi.co.uk/spirits for the supermarket’s full range of spirits for the season ahead.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

Spirts Business Gin Masters 2020

Silver – Greyson’s London Dry Gin

Silver – Harrison Gin

Silver – Haysmith’s Seville Orange & Persian Lime Gin

Silver– Haysmith’s Mango & Passionfruit Gin

Silver – Haysmith’s Peach & Orange Gin

[i] Price – https://www.edinburghgin.com/shop/gins/rhubarb-ginger-gin