Product News

ALDI IS GINVINCIBLE AT WORLD-RENOWNED COMPETITION

  • Own-label Seville Orange & Persian Lime Gin voted best in the world!
  • Aldi’s Spirits range has scooped 24 medals in 2019 to date

Supermarket Aldi has triumphed once again, taking home three accolades at this year’s Spirits Business Gin Masters. A coveted ‘Masters’ title, the highest distinction available, was awarded to the Greyson’s Seville Orange & Persian Lime Gin (£14.99), beating off stiff competition from bottles costing up to two times the price.
The nation’s love of flavoured gins has yet to slow down, with a staggering 66 million bottles sold in 2018 alone. So it’s no wonder that Greyson’s Seville Orange & Persian Lime Gin scored the nod of approval from the judges – achieving one of the highest ever awards received for the supermarket’s spirits range[1].
Retailing at £14.99, Aldi’s Greyson’s Seville Orange & Persian Lime Gin is 40% of the price of Tanqueray Flor De Sevilla Gin, offering shoppers a huge £10 saving on the trendy citrus based drink.

Tanqueray Flor De Sevilla Gin Aldi Greyson’s Seville Orange & Persian Lime Gin
 
 
 
 
 
               
Tanqueray Flor de Sevilla – £25.00 Seville Orange & Persian Lime Gin – £14.99
 

 Shoppers will also be glad to hear that the supermarket’s bestselling tipples; Harrison’s Gin (£15.99) and Passionfruit Gin Liqueur (£9.99) also took home coveted Gold and Silver medals respectively, continuing their winning streak having already scooped both a silver and bronze medal at this year’s International Spirits Challenge.
 
 
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It’s an incredible achievement to be recognised for our gin range at such a prestigious competition, not only once, but three times! We’ve seen the trend for flavoured gins become increasingly popular over the last few years and we’re thrilled to see that the quality of our products makes them stand out from the crowd with both our loyal customers and gin connoisseurs alike.”
Aldi’s spirits range has gone from strength to strength, having been awarded an impressive 24 medals at international competitions this year alone, as well as scooping 127 medals across the entire beers, wine and spirits range. For more information about Aldi’s award-winning range, visit https://www.aldi.co.uk/c/spirits/all-spirits.

 


[1] Sourced on 13.06.19 – TheSpiritsBusiness.com

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

Latest Product News

Product news

JU-BEER-LEE! – ALDI LAUNCHES LIMITED EDITION BRITISH-THEMED CRAFT BEERS TO CELEBRATE QUEEN’S PLATINUM JUBILEE

23 May, 2022

It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year[1]. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.

With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.

< Back to All Product News