Digital Media Centre

ALDI LAUNCHES FAIRTRADE ROSE BOUQUET FOR FAIRTRADE FORTNIGHT

Support Fairtrade Fornight, which takes place across 24^th February – 8^th March, with Aldi’s range of marvellous Fairtrade flowers, bananas, coffee, cocoa, and tea, all available at Aldi’s everyday amazing prices. If you like Fairtrade, then you might like Aldi.

 
Aldi is the largest Fairtrade retailer in the UK for flowers, and, as part of its commitment to Fairtrade, supports the ‘Dignity for All’ project, to which the supermarket has pledged £200,000 over four years. The local project supports 11,000 flower farm workers in Ethiopia – one of which is Herburg Roses – and delivers training to workers on women’s empowerment and equality in the workplace, as well as equality for those with disabilites.
 
Working exclusively with Herburg Roses, and just in time for Fairtrade Fortnight, the supermarket has launched the marvellous Fairtrade Rose Bouquet (£6.99), now on sale. The bouquet is a beautiful blooming bunch of 25 crisp white, pink, yellow, orange and ruby red 40cm Fairtrade Roses roses. What’s more, the Rose Bouquet is encased in very special packaging featuring one of the workers involved in the project. At Aldi, roses are red, yellow, pink and fair for all.
 
As well as flowers, Aldi’s Fairtrade range includes tea, coffee, and cocoa – choose from Fairtrade Columbian Instant Coffee (£1.69), Fairtrade Speciality English Breakfast and Earl Grey Tea (£0.83), and indulgent Specially Selected Luxury Drinking Chocolate (£1.99).
 
Did you know 100% of Aldi’s fresh bananas are Fairtrade or Rainforest Alliance certified? These include Aldi’s Organic Bananas (£1.19) and Mini Bananas (£0.99).
 
If you like Fairtrade chocolate, you’ll love Aldi’s Fairtrade Moser Roth Luxury Chocolate – choose from the decadent flavours of Caramel, Vanilla, and Milk (£1.59), Mint, Chilli, or Orange (£1.65), or simple but sumptuous 70% Cocoa Dark Chocolate (£1.49). For bite-sized treats, indulge in the Moser Roth Belgian Seashells (£2.49) or luxurious Moser Roth Truffles (£2.99) – available in the irresistible flavours of Salted Caramel and Marc De Champagne.
 
Julie Ashfield, Buying Director at Aldi, commented: “Aldi is a very proud sponsor of the ‘Dignity for All’ project, which goes beyond the farm Aldi sources its roses from, to provide support and training to flower farm workers in Ethiopia, which is why we are very pleased to be launching the Fairtrade Rose Bouquet in time for Fairtrade fornight.
 
“We are passionate about supporting the Fairtrade mission, and at Aldi, you can ensure your purchases make a real difference, and also enjoy the great range and high quality of our Fairtrade products.”
 
For more information, please visit: https://www.aldi.co.uk/grocery/meet-our-suppliers/fairtrade