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ALDI LAUNCHES FOUR NEW GREEK WINES FOLLOWING SURGE IN POPULARITY

Around 100 bottles of Aldi’s £6.99 Greek Assyrtiko sold every hour following its launch last summer, paving the way for a family of four new Greek wines to hit shelves this spring

It all started when Aldi’s 2020 Greek Assyrtiko launched last spring and the BBC’s Saturday Kitchen show described it as “one of the best value white wines on Britain’s shelves” and “a total steal” by wine expert Olly Smith.  The result? Aldi’s Greek wine flew off shelves last Summer, with around 100 bottles sold every hour – that’s over 50,000 glasses every week!

With Britain’s insatiable demand for more esoteric wines from lesser-known regions continuing[1], Aldi has now expanded its Greek wine offering as part of its new 2022 Spring Summer wine range.

The new Grecian selection starts at just £6.99 and includes wines from one of Greece’s most prestigious wineries, Alpha Estate, usually found in the cellars of high-end restaurants.  Available in stores and online now.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we have a reputation as a destination for unexpected varietals and rare wine regions that produce outstanding quality and value wines.

Seeing the incredible amount of interest and excitement our Greek wines have generated so far shows just how popular this region is becoming. The huge success of the Assyrtiko, which launched last year, encouraged us to expand our line-up to include even more delicious Greek varietals for shoppers to pop in their trollies.”

Aldi’s Greek wine line up:

Giving the range her seal of approval, wine expert and the face of Aldi Wine School, Sam Caporn, has tried and tested each offering, so customers can be confident with their choices:

Back by popular demand as a new vintage, the crisp and dry white Aspri Petra Greek Assyrtiko 2021 (£6.99, 75cl) has already been met with equal expert and shopper delight. It has also scooped a top award at the International Wine Challenge.

Sam says: “It is youthfully exuberant with plenty of pear and apricot notes that are well-balanced by a brisker lemon zest acidity. The palate has a nectarine and yellow plum ripeness and herbal finish.”

Next up is the Alpha Estate Greek Chardonnay 2018 (£14.99, 75cl). “An attractive spicy nose with notes of cinnamon and nutmeg. The palate is oaky yet elegant and boasts flavours of pineapple with fresh lemony acidity” says Sam.

Serve with white meats in creamy sauces, roasted vegetables, or fish dishes. Available online only

The Athlon Greek Agiorgitiko 2018 (£7.49, 75cl) is pale in colour with notes of herbs, red cherry and a pepper nose along with a suggestion of spice and raspberry for a structured finish – Sam suggests this tipple is the idyllic partner for lamb dishes.

Finishing the line-up is the Alpha Estate Greek Pinot Noir 2018 (£14.99, 75cl). Sam describes it as: “Classic, light, and delicate in colour with red berry fruits on the nose and juicy strawberry, red cherry and spice on the palate.”

Pinot Noir grapes from Northern Greece give this wine its great intensity, balance and structure.  Available online.

The new wines will be joining Aldi’s Greek Agiorghitiko (£10.99, 75cl). A medium bodied Nemea with a graceful texture, balanced acidity and very ripe, elegant tannins, this Grecian delight is packed with flavours of red fruits and spices, complimented by a hint of vanilla and black pepper. Available online only.

Aldi’s full selection of Greek wines is available in stores and/or online now.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: aldidrinks@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] https://www.decanter.com/features/top-wine-trends-for-2022-styles-sustainability-and-supply-471680/

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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