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ALDI LAUNCHES LOVE-HEART CRUMPETS IN TIME FOR FATHER’S DAY

Fill your plate with nothing but love this Father’s Day with supermarket Aldi’s heart-shaped Caring Crumpets. In stores now for 85p (pack of 4), they are perfect for showing the main man in your life just how much you care.

The soft and fluffy novelty heart shaped crumpets are quick and easy to prepare even for the cooking novices in the family, so there’s no excuse not to serve him breakfast in bed this Sunday! Enjoy these Caring Crumpets with your Dad’s favourite toppings: butter for the traditional, chocolate spread for a sweet treat or go savoury with avocado, eggs and bacon.

Sharing is certainly caring and Aldi, together with Lakeland Bake, will donate 20p from the sale of each pack to NHS Charities Together and Teenage Cancer Trust.

Add these crumpets to your next Aldi shop – they’re on sale now until the 25^th June. 

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

 The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.

• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 

• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 

• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.

• In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards