Product News


  • Aldi awarded the title of ‘Supermarket of the Year’ for the seventh year running and ‘Best Family Brand’ for the second year running at coveted Loved By Parents Awards 2020
  • Aldi wins a total of 32 awards including 18 platinum awards for Best New Product to Market for the Mamia Premium Nappy Range, and Best Sensitive Baby Wipes

Supermarket Aldi has been crowned Supermarket of the Year for the seventh year running, as well as Best Family Brand for second consecutive year at the industry-renowned Loved By Parents Awards, beating competition from Lidl. 

The Loved By Parents Awards continue to be one of the largest and most trusted parenting awards programme’s worldwide. Celebrating internationally recognised brands, start-ups and stand-alone products, each entry is tested by parents, and voted for by parents, which means the ultimate score of creditability. 

The title of ‘Supermarket of the Year’ was awarded to Aldi for the seventh year running, alongside 17 other platinum awards – and Best New Product to Market – for the supermarket’s Mamia brand; a nappy product that provides the ultimate protection and comfort for your new baby. 

Julie Ashfield, Managing Director of Corporate Buying at Aldi, said“We are over the moon with the results of this year’s Loved By Parents Awards. To be recognized as Supermarket of the Year and Best Family Brand by an industry-acclaimed awarding body for the seventh and second year running is extremely humbling. We are beyond proud to be adding this award to the growing list of accolades that prove testament to the hard work we put in every year.”

Loved by Parents, commented: ‘Our Loved By Parents Awards attract submissions from all around the globe and parents vote in their thousands to honour brands and products that they truly love. Aldi have had another successful year scooping an impressive 32 Awards. Confirming that they are a brand that are truly Loved ByParents!’

Aldi’s latest success in the the Loved By Parents Awards comes after a string of wins in the Made for Mums Awards in March, with Aldi winning six Gold, four Silver and three Bronze awards across their Mamia range of nappies, wipes and baby food. Aldi was also crowned Parenting Brand of the Year for the first year, beating stiff competition from competitors. 

For more information about Aldi’s award-winning range, please visit

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or