Product News

ALDI OPENS BIGGER THAN EVER ONLINE HALLOWEEN STORE – TOO TERRIFYING FOR THE MIDDLE AISLE!

This Halloween, Aldi is upping the thrill factor with some truly gruesome items. Deemed too scary for the middle aisle, a selection of decorations will be available online only – so mini trick and treaters aren’t spooked out in store.

 
Once a holiday favoured by children, Halloween has steadily become one of the most celebrated days amongst young adults, with Brits spending nearly half a billion pounds on the ghoulish spectacle in 2018 alone[1]. To meet the growing demand, this year’s Halloween range at Aldi is its biggest yet.
 
Haunting the virtual halls of the Aldi website, shoppers can play a trick on guests with the Halloween Undead Corpse (£24.99) rising whenever party-goers are near or can create a startling entrance with the ghastly zombie-like Halloween Ground Breaker (£19.99) lurking from beneath. For a shock to the system, Aldi’s Electricity Box (£12.99) will dial up the fear factor for any intruding visitors. What’s more, no Halloween party is complete without Aldi’s online exclusive A-list guests – the Halloween Dancing Skeleton (£29.99) and the Halloween Laughing Frankie (£29.99) – who will be boo-gying the night away.
Why not add some drama to your Halloween displays with the Total Home FX Home Projection Kit (£89.99). Containing everything you need to project from within your home onto a window or wall, the kit contains a projector, 6″ flexible tripod, remote control and projector screen. The projector has a 3.5mm Stereo Output, USB Slot and a HDMI Slot with which you can stream your favourite videos and games through. This can also be used at Christmas as it comes with projections for both seasons!

Parents need not fear though, as kid-friendly products can still be found in-store. The supermarket is resurrecting its range of Children’s Halloween Costumes, sure to do the trick, and are a treat at just £4.99 each. Available in a range of sizes from 2-10 years, designs include a pumpkin, witch, skeleton, day of the dead, unicorn, grim reaper and zombie to keep little ones spookily suited.
 
These Grafix Halloween Face Paints (£3.99) help shoppers create the perfect Halloween look, from the magical, to the frightening – go the extra mile by adding Freaky Body Illusions (£6.99) to give the ultimate spook.

Guide hungry ghouls to gruesome grub with Aldi’s Light Up Pumpkins (£4.99) and Light Projector (£9.99). Complete any fang-tastic feast with Aldi’s Halloween Crackers (£1.99), sure to give party-goers a fright!

Shoppers can also transform their humble abode into a horrifying haunted house with the help of Aldi’s range of family-friendly Party Decorations (£1.99), Animated Pumpkin/Witches Hat (£9.99) and Glow in the Dark Throw (£8.99) and Cushions (£4.99), sure to make even the bravest souls squeak!
 
Everyone’s favourite Squishmallows (£6.99) are back with a spooky look. Available in either witch, pumpkin, ghost, bat or cat – they are sure to be a treat this Halloween.
Aldi’s Halloween range is available to pre-order online from Sunday 29th September and in stores from Thursday 3rd October while stocks last. The full range, both in store and online can be found below.
Available online only:

Description Price
BR: TOTAL HOME FX PROJECTOR (ONLINE ONLY) £89.99
HALLOWEEN INFLATABLE ARCH (ONLINE ONLY) £39.99
HALLOWEEN INFLATABLE GRAVEYARD £34.99
HALLOWEEN DANCING SKELETON £29.99
HALLOWEEN LAUGHING FRANKIE (ONLINE ONLY) £29.99
HALLOWEEN UNDEAD CORPSE (ONLINE ONLY) £24.99
HALLOWEEN GROUND BREAKER (ONLINE ONLY) £19.99
KE: HALLOWEEN 1.2M INFLATABLE £14.99
HALLOWEEN ELECTRICITY BOX £12.99
 

 
Available in store:

Description Price
HALLOWEEN LIGHT PROJECTOR £9.99
HALLOWEEN ANIMATED CHARACTERS £9.99
KE: HALLOWEEN PATHFINDER LIGHTS £9.99
PM: GLOW IN THE DARK THROW £8.99
DB: BR: HALLOWEEN SQUISHMALLOWS £6.99
BR: FREAKY BODY ILLUSIONS £6.99
PM: GLOW IN THE DARK CUSHION £4.99
HALLOWEEN DOORBELLS & DOOR KNOCKERS £4.99
HALLOWEEN LIGHT UP PUMPKIN £4.99
CHILDREN’S HALLOWEEN COSTUMES £4.99
HALLOWEEN NOVELTY PROJECTOR CANDLE £4.99
KE: HALLOWEEN TRICK OR TREAT CASE MIX £3.99
KE: BR: HALLOWEEN FACE PAINTS £3.99
KE: HALLOWEEN CRAFT £1.99
KE: HALLOWEEN PARTY DECORATIONS £1.99
HLW FELT BUCKET £1.99
PM: HALLOWEEN CRACKERS £1.99
KE: HALLOWEEN WEBS/CLINGS/TAPE £0.89
ASSORTED PARTYWARE £0.99
 

 
-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910

 


[1] Mintel – Seasonal Shopping (Autumn/Winter) – UK – April 2018

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk