In its most daring campaign yet, Aldi has today revealed a brand-new ‘Aldi Originals’ range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond.
The latest clothing drop has been unofficially named by fans, with over 47,000 taking to Twitter, Instagram and Facebook using the hashtag, #AldiOriginals.
This is not the first time the discount supermarket has dabbled in the fashion world, with previous ‘Aldimania’ ranges selling out in just hours, and items appearing on popular auction sites for many times their in-store value. Previous ranges have proven popular with celebrities including Tommy Fury.
Available online from 20th November, and in stores from 24th November, Aldi’s range draws inspiration from popular loungewear styles, and includes coordinated hoodies, joggers and trainers. The range also includes hats and socks with prices starting from as little as £2.49, so Aldi superfans can style Aldi Originals from head to toe.
Aldi’s Aldimania range is available to pre order online from 20th November and in stores from 24th November:
Available to pre order online only from 20th November:
|LADIES/MEN’S ALDIMANIA SHOES||£14.99|
Available to pre order online from 20th November and in stores from 24th November:
|LADIES/MEN’S ALDIMANIA XMAS ONESIE||£19.99|
|LADIES/MEN’S ALDIMANIA HOODY||£12.99|
|LADIES/MEN’S ALDIMANIA JOGGERS||£12.99|
|ALDIMANIA XMAS JUMPER||£9.99|
|ALDIMANIA XMAS HAT||£3.99|
For further information, images or to request a sample, please contact the Aldi Communications Team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print
For more details on Aldi’s award wins, please visit www.aldi.co.uk/awards
Supermarket Aldi has just launched the ultimate indulgence for the festive season - the NEW Specially Selected Truffle Flavoured Butter (£1.59, 110g), and it’s sending Aldi shoppers into a frenzy. Users of the Aldi Shoppers UK Facebook Group have been singing the praises of the luxurious new spread which has just landed in stores, with one exclaiming ‘this truffle butter is amazing’ and another commenting ‘at £1.59, that’s really cheap!’
AND IT INCLUDES A PIGS IN BLANKETS YORKSHIRE PUDDING WRAP!
Aldi has just unveiled its most extensive collection of pigs in blankets to date featuring a range of unique offerings. Shoppers on the hunt for the ultimate festive side are in luck, as along with some returning favourites, Aldi is welcoming brand-new additions to store this Christmas, including a quirky Pigs in Blankets Yorkshire Pudding Wrap.