Digital Media Centre

ALDI TEASES SOMETHING ‘ORIGINAL’ AND SENDS TWITTER INTO A FRENZY

• Aldi’s latest Aldimania clothing range sees over 47,000 people take to social media to express their excitement  

• With over 9,000 engagements on Twitter and 35,000 people reacting to the news of Facebook, Aldi’s latest launch is sure to be hit with fans.
   
• The range is available for shoppers to pre-order online from 20^th November and in stores from 24^th November 

In its most daring campaign yet, Aldi has today revealed a brand-new ‘Aldi Originals’ range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond.  

The latest clothing drop has been unofficially named by fans, with over 47,000 taking to Twitter, Instagram and Facebook using the hashtag, #AldiOriginals.  

This is not the first time the discount supermarket has dabbled in the fashion world, with previous ‘Aldimania’ ranges selling out in just hours, and items appearing on popular auction sites for many times their in-store value. Previous ranges have proven popular with celebrities including Tommy Fury.  

Available online from 20^th November, and in stores from 24^th November, Aldi’s range draws inspiration from popular loungewear styles, and includes coordinated hoodies, joggers and trainers. The range also includes hats and socks with prices starting from as little as £2.49, so Aldi superfans can style Aldi Originals from head to toe. 

Aldi’s Aldimania range is available to pre order online from 20^th November and in stores from 24^th November:  

Available to pre order online only from 20^th November: 

Available to pre order online from 20^th November and in stores from 24^th November: 

-ENDS- 

For further information, images or to request a sample, please contact the Aldi Communications Team on:  
alditeam@clarioncomms.co.uk 

020 7479 0910 

www.facebook.com/AldiUK 

www.twitter.com/AldiUK 

www.instagram.com/AldiUk 

Please contact the Aldi team at Clarion to confirm product details and availability prior to print 

For more details on Aldi’s award wins, please visit www.aldi.co.uk/awards