Digital Media Centre

ALDI’S OCTOBER TOY EVENT RETURNS FOR FIFTH YEAR – AND IT’S THE BIGGEST ONE YET!

With just two months to go, Christmas shopping has officially hit the top of the agenda. This festive season shoppers need not look any further as Aldi’s annual October Toy Event returns and promises to be bigger than ever before. The range, which includes Aldi’s bestselling selection of wooden toys as well as an assortment of soft toys and storage solutions, will be back on shelves from Thursday 31^st October and available to pre-order online from Sunday 27^th October, and as with all Specialbuys, once they’re gone, they’re gone!

 
As well as returning favourites, exciting new additions will be available exclusively online including Aldi’s Wooden Ice Cream Emporium (£59.99), set to transport little ones to a mouth-watering world of swirls, chunks and more. The sensational Unicorn Ride On is back (£129.99), so kids can venture on magical journeys this festive season.
The firm favourite Premium Wooden Toy Kitchen (£89.99) returns online just in time for all those little chefs looking to help out with Christmas dinner – and now even has light-up hobs! New to the range this year is the Wooden Open Plan Dolls House (£69.99) designed for sharing with its big, open layout.
The online only additions offer shoppers savings of up to 55% in comparison to leading competitor brands, providing high quality toys without the premium price tag.

Returning to the middle aisle in stores across the country is the Wooden Playshop, which also doubles up as a Theatre for under £30. No shop would be complete without the Wooden Cash Register (£12.99) – just don’t let anyone know it’s not real money!

Every parent knows that with more toys comes more mess, but Aldi offers the perfect stylish storage solutions, including the Toy Box (£29.99) and Seven Cube Storage Unit (£44.99). Aldi’s Wooden Cleaning Set for just £19.99 proves tidying doesn’t have to mean playtime is over!
 
Look what’s cooking! Budding chefs can play kitchen with Aldi’s Large Wooden Toy Kitchen (29.99), available in either grey or pink. They both include an oven, microwave, storage cupboard, turning taps, spinning hobs, cooking utensils and even a chalkboard! Play and learn with the Wooden Activity Cube (£24.99), which has five sides of fun to stimulate young minds.
Aldi’s October Toy Event features a whole host of affordable toys making for the perfect stocking fillers this Christmas. From the Dumbo and Hungry Caterpillar Soft Toys (£16.99), sure to provide the cuddliest of companions, to the Nativity Scene (£14.99), complete with mini figurines plus the supermarket’s range of activity books – Disney 1001 Sticks and Colouring Books, Jigsaw Books, Sound Board Books and Roald Dahl Facts and Jokes Book – all under £5, there’s something for everyone!

Aldi’s October Toy Event range is available to pre-order online from Sunday 27^th October and in stores from Thursday 31^st October while stocks last. The full range, both in store and online can be found below.
Available online only:

 
Available in store:

 
-Ends-
For further information, images or to request a sample, please contact Aldi
Specialbuys team on:
aldispecialbuys@clarioncomms.co.uk
020 7479 0910