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BACK TO SCHOOL: ALDI LAUNCHES RECIPES & LIP-SMACKING LUNCHBOX ESSENTIALS FROM 65P

Research commissioned by Aldi1 has revealed that almost a third (30.2%) of parents are concerned about being able to pay for meals when kids return to school. Supermarket Aldi is aiming to relieve the burden with a basket full of exclusive brands and fresh products – perfect for filling lunch boxes – for just £27.20, a whopping 30% cheaper than an equivalent shop at Tesco2

On sale from 23rd August, Aldi’s range of tasty, healthy and purse-friendly lunchbox essentials includes: 

Power them through their busy days with the Plant Menu Vegan Rolls (99p, 120g). Delicious for those that are plant-based or not, these rolls are ideal for popping into lunchboxes when you’re in a rush. Vegan friendly, choose from two tasty flavours: No Pork or BBQ Jackfruit. 

Keep the plant power going with The Deli Mediterranean Style Falafels (£1.25, 200g). Loaded with vitamins and minerals and a great alternative to meat, simply add to a wrap or drop in as a side snack. Also available in Moroccan Style or Sweet Potato Pakora. If you’ve got a fussy eater on your hands, try British Wafer Thin Cooked Ham (£1.59, 400g), a lunchbox staple that’s a crowd-pleaser every time. 

Give them something to crunch on with the Snackrite Pea Snacks (99p, 6 pack). Baked instead of fried and coated in a tasty salt and vinegar flavour, they’re perfect for adding to their lunch, without compromising their balanced diet. What’s more, they’re also gluten free and a great source of protein making them the perfect switch from regular crisps. 

Sneak some extra nutrition into their lunch with the Mini Cheddar Sticks (99p, 120g). Available in bite-size pieces suitable for little hands, adding extra protein, vitamins and minerals to their day has never been easier thanks to these creamy cheese snacks. Rich in calcium, they’ll also keep your youngster on a healthy, balanced diet while still scoring high on taste.

Make sure they’re getting a healthy dose of Vitamin D and Calcium, even when they’re not under your watchful eye, with Aldi’s Little Delights Fromage Frais (65p, 6 pack). Made using real fruit juice and all-natural colours and flavours, these dinky yoghurt pots are perfect for little tummies. Each pack contains three fruity flavours: Strawberry, Apricot or Raspberry. Alternatively, avoid the messy pot and spoon and pop a Tube It Fromage Frais (85p, 9 pack) in their lunchbox so they can simply squeeze and go!

With 41.3% of parents revealing they’ve adopted cooking from scratch during lockdown, and over half (50.8%) admitting they will continue to do so when school goes back1, Aldi is also helping parents become savvier in the kitchen, by creating a 5 day lunch menu including recipes for Ham Pitta PocketsChicken, Coleslaw & Houmous Wraps, Tuna Pasta Salad, Frittata, and Tortilla Wraps. They’re quick, easy and fit the bill for mid-week lunchbox fillers. 

Aldi’s Ham Pitta Pockets

Ingredients

4 Wholemeal Pittas

½ Iceberg Lettuce

6 Ham Slices

100g Reduced Fat Soft Cheese

150g Baby Plum Tomatoes

Method

Slice the lettuce and wash.

Slice the tomatoes into halves.

Place the pittas into a toaster and cook until golden.

Cut each pitta in half – Be careful, there may be hot steam from the opening.

Use the knife if needed to create a pocket in the pitta.

Spread the cream cheese evenly on the inside of the pitta.

Fill each pitta half with the ham, tomato and lettuce.

Serve with avocado, carrot sticks and a spoonful of coleslaw.

Aldi’s Chicken, Coleslaw & Houmous Wraps

Ingredients

4 Tortilla Wraps

400g Chicken Mini Fillets

1 Red Onion

¼ Iceberg Lettuce

150g Coleslaw

150g Reduced Fat Houmous

Olive Oil

Black Pepper

Method

Pre-heat the oven to 200°C/400°F/Gas Mark 6

Put the chicken fillets on a baking tray, drizzle over a little oil and sprinkle with black pepper – roast for 10 minutes.

Meanwhile, peel and thinly slice the red onion.

Once cooked – slice the chicken into thinner strips.

Put the wraps in the oven for a minute if you want to eat them warm.

Spread each wrap with a quarter of the houmous, top with lettuce leaves, then the chicken, then top that with some coleslaw and red onion, roll up and slice in half on the diagonal.

Serve warm or cold with tomatoes, yoghurt and a banana.

Aldi’s Tuna Pasta Salad

Ingredients

200g Fusilli Pasta

150g Baby Plum Tomatoes, quartered

Half Cucumber, diced

1 Yellow Pepper, diced

2 small Carrots, peeled and diced

1 Red Onion, peeled and diced

2 cans Tuna Chunks in Sunflower Oil, drained and flaked

8 tbsp Mayonnaise

Method

Cook the pasta as directed on the packet.

Drain and cool under running water.

Drain again then add to a mixing bowl along with the remaining ingredients.

Mix gently until coated with mayonnaise.

Serve with cheese, radish and orange.

Aldi’s Frittata

Ingredients

70g Specially Selected Smoked Pancetta Strips

1 Medium Red Onion

6 Medium Eggs

70g Fresh Baby Spinach Leaves

150g Baby Plum Tomatoes

60g Grated Mature Cheddar Cheese

1 Pepper

12ml Olive Oil

Sea Salt and Black Pepper

1 x 20cm heavy based frying pan

Method

Pre-heat the grill to high.

Whisk the eggs together and season with a little salt and some black pepper then stir in the grated cheese.

Peel, half and thinly slice the red onion.

Slice and dice the pepper.

Chop the pancetta into strips.

Cut the tomatoes in half.

Sauté the pancetta, pepper and the red onion in the olive oil for 5 minutes until the pancetta is browned and the pepper and onion softened.

Add the tomato halves and the spinach leaves.

Cook stirring till the spinach has wilted.

Pour the egg and cheese mixture over the pancetta mixture in the pan.

Lift and tilt the pan to spread the egg mixture evenly.

Cook gently for about 5 minutes until the egg has set.

Put the pan under the grill for 3 to 4 mins to set the top.

Allow to cool then cut into wedges.

Refrigerate for up to 2 days.

Can be served warm with beetroot, carrot and cucumber.

Aldi’s Tortilla Wraps

Ingredients

4 Tortilla Wraps

200g Reduced Fat Houmous 

2 Ready-cooked Beetroot 

1 Avocado, sliced 

1 Carrot, ribboned with a potato peeler

Method

Make pink houmous by grating the beetroot and then combining it with the houmous.

Spread the houmous evenly over the wrap and top with avocado.

Roll it up tightly and spear with cocktail sticks before cutting the wrap into 2” lengths (or whichever height you need to fit it into your bento box).

Then pack this in your bento box.

Arrange the carrot strands next to the rolls and serve with cucumber, yoghurt and crisps.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

Research conducted on behalf of Aldi by Mortar Research with 1,000 parents of primary school children

2 Comparison of shopping basket at Aldi and shopping basket at Tesco for products mentioned in the release. Tesco may sell ‘own brand’ products at different prices. Lowest Tesco price pro rata, considering size & offers, used & checked on tesco.com on 05.08.20. Product & price may vary in Scotland and Aldi local stores. Details at aldi.co.uk/swap. Accessed via: https://cdn.aldi-digital.co.uk/t5s$fTdIqxke1E9jhUJf84l7lCc.pdf 

-ENDS-

For more information, please contact the Aldi Consumer Press Office on: T: +44 207 693 6995 or E: aldi@welcometofrank.com

1 Research conducted on behalf of Aldi by Mortar Research with 1,000 parents of primary school children 

2 Comparison of shopping basket at Aldi and shopping basket at Tesco for products mentioned in the release. Tesco may sell ‘own brand’ products at different prices. Lowest Tesco price pro rata, considering size & offers, used & checked on tesco.com on 05.08.20. Product & price may vary in Scotland and Aldi local stores. Details at aldi.co.uk/swap. Accessed via: https://cdn.aldi-digital.co.uk/t5s$fTdIqxke1E9jhUJf84l7lCc.pdf

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? in July showed customers doing a full shop at Tesco will currently spend 23% more than they would for the same goods at Aldi. And those shopping at Sainsbury’s would have spent 30% more than at Aldi. It tracked the price of nearly 80 essential items at the UK’s eight biggest supermarkets throughout June 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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