Product News


With the Qatar World Cup looming, football fans will be cheering and cheers-ing over a beer or two to enjoy one of the most highly anticipated sporting events of the year. To celebrate, Aldi is launching a range of four limited-edition World Cup craft beers in stores from 17th November – just ahead of kick off!

Decorated with kits from the tournament’s most recognised football teams, including Australia, England, Japan and Germany, the new Hop Foundry range includes brews from around the world such as Rice Beer, Kolsch Lager and Pacific Ale.

With reports of Brits enjoying up to 62 million pints during the tournament[1], shoppers will be delighted to learn that Aldi’s new World Cup Beers cost just £1.69 per 440ml can – un-beer-lievable!

The goal-scoring line-up includes…

Australia 10 Pacific Ale: Supporters can experience a drink ‘down under’ with this tipple, specially crafted with Australian Hops. Low in bitterness with fruity aromas, this smooth beer is a go-to pale ale.

England 66: A traditionally English lager, lovingly brewed with just four ingredients and adorned in the iconic England kit. Light, crisp and refreshing, this ale is long matured for a fuller flavour that brings it home with every sip.

Germany 13: A classic German Kolsch style lager originating from Cologne. Hoppy with a hint of bitterness, this classic beer is fermented with ale yeast and long matured to ensure a light, crisp flavour.

Japan 7: Shoppers can take a trip to Japan with this Japanese-style rice beer. Crisp and refreshing, this palatable lager is light in body, colour and flavour, offering an exceptionally dry finish.

Aldi’s World Cup Beers are available in stores from 17th November, while stocks last.


For further information, images or to request a sample, please contact the Aldi press team on:

020 7479 0910

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or