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BERRY NICE! ALDI LAUNCHES NEW ÄLSKA CIDERS IN TIME FOR SUMMER

As the nation’s love for fruity cider shows no signs of slowing down[i], Aldi’s bestselling älska premium cider range introduces two new flavours, Cherry & Raspberry (£1.49, 440ml, 4%) and Watermelon & Berries (£1.49, 440ml, 4%).

These fruity twists on a classic beverage are the perfect accompaniments for summertime sipping and alfresco parties.

Available in stores now, the gluten free and vegan-friendly Scandinavian ciders, offer an intensely fruity combination of summer flavours, with the clean, crisp taste of apples.

Bursting with juicy black cherries, älska Cherry & Raspberry is rich and succulent, twisted with fragrant, ripe raspberries, for a refreshing taste of summer in a can.

The älska Watermelon & Berries combines a delicious taste of sweet watermelons, with a hint of juicy, slightly tart berries – sure to appeal to palates after something with a little more bite.

Available in single cans, these fruity treats are sure to be the apple of shoppers eyes this Summer.

Aldi’s älska ciders are available to buy in-store now.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.

[1] Sourced on 20.04.202- https://www.carlingpartnership.com/insights/where-is-cider-going-2/

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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