Digital Media Centre

BRITS ARE GOING GREEN!

ALDI LAUNCHES NEW ECO-FRIENDLY BED LINEN – SAVING UP TO 52 PLASTIC BOTTLES FROM LANDFILL PER PRODUCT

• More than two thirds of Brits are vowing to be more eco-friendly[1]
• Aldi is supporting Brits going green with NEW eco- friendly Conscious Bedding range
• Shoppers can also save up to 52% compared to leading brands like M&S and Next

Research has shown that nine in ten Brits[2] want to be more environmentally friendly this year. Supermarket Aldi is here to help them do just that and reduce their carbon footprint, with the new Conscious Bedding range. The Specialbuys range includes eco-friendly and bamboo bedding sets and is available to pre-order online from 1^st August and in stores from 5^th August.

For a deep and relaxing sleep, try Aldi’s anti-bacterial Bamboo Flat Sheet (£9.99 Double, £12.99 King, £14.99 online only Superking), made of 70% bamboo viscose and 30% cotton, this bedding is extremely soft to the touch. The chic bamboo bed linen also includes Bamboo Duvet Sets (£22.99 Double, £24.99 King, £26.99 online only Superking) and Bamboo Pillowcase Pairs (£4.99) in a variety of stylish designs and colours, including grey, sage, white and pink print. What’s more, shoppers can save up to 52% compared to other leading brands and retailers:

ALDI	DUNELM	M&S
KING BAMBOO DUVET SET AND BAMBOO PILLOWCASE PAIR	BAMBOO DUVET COVER AND PILLOWCASE SET BY RIVA HOME[3]	BAMBOO DUVET COVER – KING SIZE & 2 PACK BAMBOO PILLOWCASES[4]
(£24.99 + £4.99): £29.98	£55.00	£62.00
	Saving: £25.02 (45%)	Saving: £32.02 (52%)

In need of a restful night’s sleep after a long day? Pair the Bamboo bed linen with Aldi’s hypoallergenic Eco-Friendly Duvets (£18.99 Double, £22.99 King), to ensure a healthier and happier sleep. The 10.5 tog duvets are made from recycled fibres, helping to prevent approximately 52 plastic bottles from appearing in landfill or the ocean. Shoppers can also purchase the super comfortable Eco-Friendly Pillow Pair (£9.99), which is made from recycled materials too, and the pillowcase recycles and repurposes up to 28 plastic bottles. Aldi doesn’t stop there – using plastic alternatives, the supermarket has created eco-friendly packaging, made from recycled materials and sugarcane to minimise harmful waste.   

Aldi’s Conscious Bedding range is available to pre-order online from Sunday 1^st August and in stores from Thursday 5^th August.

Available to order online from 1^st August and in stores from 5^th August, while stocks last.

Available to order online only from 1^st August, while stocks last.

[1] https://www.eonenergy.com/About-eon/media-centre/sustainability-put-back-on-the-agenda-for-2021-with-more-than-two-thirds-of-brits-vowing-to-be-more-environmentally-friendly-next-year/

[2] https://www.eonenergy.com/About-eon/media-centre/sustainability-put-back-on-the-agenda-for-2021-with-more-than-two-thirds-of-brits-vowing-to-be-more-environmentally-friendly-next-year/

[3] Next.co.uk (accessed 17.06)

[4] Marksandspencer.com (accessed 17.06)