Product News

DESIGNS TO DYE FOR WITH ALDI’S TIE DYE KIT

Tie dye is making a major comeback and fast becoming one of the biggest fashion trends of 2020[1], with celebrities like Dua Lipa[2] showcasing their tie dye faves, and big brands getting involved in the trend. Whilst this can mean big money, the good news is that shoppers can take part in the craze that defined the style of a decade and get the look for less thanks to Aldi’s new Tie Dye Kit (£3.99 each).

The kits are available in store from the 16th August and to pre-order online from 9th, as part of a new upcycling range. Both fashionistas and design aficionados alike can recreate the statement pieces that are taking over social media. What’s more, crafters can save a whopping 80% vs similar products on the market[3]!
From drab… to fab! Transform boring, old white t-shirts in to a showstopping statement piece – with a selection of three versatile kits to choose from:

  • The Sunset kit: equipped with colours that have a dusky, more autumnal vibe
  • Neon kit: a classic with a variety of bright colours to lift everyone’s mood
  • Shibori kit: tie dye the Japanese way if feeling adventurous – by folding and bunching sections of the cloth with a gorgeous Indigo colour

The Tie Dye Kits are perfect for those looking to embark on a new hobby, coming equipped with five dyes, elastic bands, gloves and a detailed instruction manual, Aldi has got shoppers covered with everything they need to customise your favourite clothing and accessories!   

Aldi’s Tie Dye Kit is available online from 9th August and in store from 16th August, and will only be available while stocks last.

– ENDS –

For further information, images or to request a sample, please contact the Aldi Specialbuys team on:

020 7479 0910Please contact the Aldi team at Clarion to confirm product details and availability prior to print.


[1] https://www.insider.com/tie-dye-fashion-trend

[2] https://www.fashiondetails.org/even-dua-lipa-cant-resist-a-tie-dye-sweatshirt/

[3] https://www.theworks.co.uk/p/craft-hobbies/tie-dye-kit-5-colours-shibori/017754386649.html?CAWELAID=720011340002890664&gclid=CjwKCAjwmf_4BRABEiwAGhDfSTMTJF8BzMc8t_JQB53HF5i-ViXk_WoP6eT6lX4imM11i8HPLV7H8hoCqA4QAvD_BwE

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk