Aldi has everything parents need to make World Book Day magical this year, with dressing up costumes and books that will make imaginations run wild. These great value products are in stores from 13th February, but be quick, as once they’re gone, they’re gone.
Aldi’s Children’s Book Day Licensed Dress Up (£9.99) range is sure to inspire and excite young minds. With five designs to choose from including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace, little ones will love becoming their favourite characters and creating their own make-believe stories.
Fascinate kids with magical tales from Hogwarts with the award-winning Harry Potter Paperback Books 1-3 (£3.49), which are available at Aldi for budding young witches and wizards to enjoy.
Go on an adventure with Aldi’s Horrid Henry Paperback Books (£1.99). Storytime will never be dull again with six hilarious tales to choose from including Horrid Henry’s Stinkbomb, Horrid Henry’s Underpants and Horrid Henry Meets the Queen.
To add to the fun, kids can read and learn all about their favourite fairy tale characters in Aldi’s selection of Fairy Tale Picture Flats (£0.99). The range includes numerous classic tales for young adventurers to choose from including Aladdin, Goldilocks, Jack & the Beanstalk, Red Riding Hood, 3 Little Pigs, Cinderella, Sleeping Beauty, Snow White and Rapunzel.
Aldi’s World Book Day range is available in store and online and features an incredible range of costumes and books for children to enjoy. The full range can be found below, but shoppers should be quick because as with all Specialbuys, once they’re gone, they’re gone.
|LSt||20711||CHILDREN’S BOOK DAY LICENSED DRESS UP||£9.99|
|SB||703355||HARRY POTTER P/B BOOKS 1-3||£3.49|
|SB||702723||HORRID HENRY P/B BOOKS||£1.99|
|SB||19899||PM: FAIRYTALE PICTURE FLATS||£0.99|
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For further information, images or to request a sample, please contact the Aldi Specialbuys team on:
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 860 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 1st December 2019, Aldi grew sales by 6.2% and achieved an 8% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
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